Marketing Made Simple as A, B, C

Unlock Digital Marketing Without Losing Your Personal Touch

Unlock Digital Marketing Without Losing Your Personal Touch

Some tried and tested Digital Marketing Tips

These are useful and easy digital marketing tips that you can apply right away.

Add them to your Chat Plan and try a new and different digital marketing tip each day.

Do you need help with your Content Marketing? Check out our Digital Marketing Strategy template here.

Provide Value

Provide immediate value with all marketing messages.

Before posting ask yourself if your message entertains, inspires, informs or educates.

Use Brand Advocates and Influencers

Feature a regular guest posts from a Brand advocate or Influencer.

Guest writers are likely to share this content to their audience.

Start one-to-one Conversations

Facebook messaging is a great way to start direct and private one on one conversation.

Offer a trial, a visit to your venue or a buy now special.

Build your Reputation

Look Groups potential customers hang out online.Search Facebook or Discussion groups on other platforms.

Build awareness by adding value to conversations and move on share your own page posts that a performing well.  Never over do it!

Its pays to Advertise!

You must “Pay to Play”.

Run a Facebook Ad and optimise clicks through to a special offer on your website.

Don’t be pushy

Don’t ask for too much info when you run campaigns to attract new customers.

Just their email address should be sufficient.

Give them a reason

Give something valuable away in return for email addresses.

Once they opt in you can tell them more about your products and services.

Leads are everywhere

Encourage email subscriptions at reception, on feedback forms, every website page, contests and so on.

Give yourself a chance

Search for high popularity of 2-3 related keywords and then focus on them in Blog posts. This will optimise search to draw in your target market.

Target and Focus

Use niche marketing tactics rather than spray and pray!

Thanks to an infographic by www.findnewcustomers.com

…. anything to add?

You can always join us on Facebook to get more Digital Marketing Tips

Join me in the COMMENTS below and share some of your own tips and success stories.  (Or, you are welcome to help others avoid pitfalls you make have experienced!)

Suze Bouwer founder and owner of RedMatchstick Hospitality Marketing is a marketing coach and consultant with a passion for helping small business owners and managers integrate digital marketing into their business strategy.  Learn to do it yourself!


Decide to Drive 2024, Instead of Being Driven

Embark on a journey to elevate your digital marketing game with a personal touch that sets you apart in the bustling online space.

Transitioning to digital marketing doesn’t mean abandoning the methods that have worked for you in the past.

 Instead, it’s about expanding your toolkit.

Unlock Digital Marketing Without Losing Your Personal Touch offers you a unique opportunity to Decide to Drive 2024, steering your business towards unprecedented success.

As you dive into our specially curated workshops, you’ll discover the power of intention, the magic of precise customer targeting, and the art of crafting content that resonates.

Get ready to transform your approach, connect with a community of like-minded go-getters, and master the strategies that will amplify your voice and propel your brand into the spotlight.

Let’s turn your digital marketing dreams into tangible triumphs together!

Part 1: Intentional Goal Setting to Embrace Digital Marketing in 2024

Intentional Digital Marketing Goal Setting

Welcome to the 1st   Foudnational Sep in a transformative journey that will redefine how you approach success.

LESSON 1 Duration: 5 min 10 sec. 

Get in the zone with Motivational Quotes  

LESSON 2 Duration: 7 min  

INTRODUCTION to why you need to get INTENTIONAL to set Digital Marketing Goals and succeed in 2024

LESSON 3 Duration: 9 min 

Get Intentional about Your Best Year Yet!

DOWNLOAD  Worksheet

LESSON 3 Duration:  11 min    

Digital Marketing Goal Setting Made Simple:  Learn How

DOWNLOAD SMART Goals Worksheet

Part 2: Niche Marketing Mastery

What’s Next on Your Journey to Embracing Digital Marketing?
Duration: 3 min 45 secs

who do you sell to? Niche focus

As you contemplate embracing digital marketing for 2024, consider the power of focusing on a niche.

We have demonstrated how the Marketing Goals you should have just set are inextricably linked to niche marketing and targeting ideal customer avatars or buyer personas.

Imagine a world where every marketing effort you make lands in the lap of the perfect client.

That’s the transformative power of identifying your ideal customer, a journey I’ve navigated with great success.

Yet, the leap from a broad-based to a niche-focused strategy can seem daunting.

How do you make this transition without losing the rich, personal touch that has been the bedrock of your real estate career?

This transformation means more than just staying afloat in a saturated market; it’s about thriving. It’s about reaching the right people, with the right message, at the right time.

And the result?

A business that operates with laser-focused efficiency and resonates deeply with each handshake—virtual or otherwise.

I’m here to guide you through this digital terrain, armed with experience and strategies that honour your traditional values.

Join me as we unlock the steps to identifying and captivating your buyer persona. Learn how these strategic shifts can create a ripple effect, leading to exponential growth over time.

Introducing the “Niche Avatar Focus” Short Series

I’ve created a **FREE quick hour-long short course** in 8 quick bite-size videos to help you understand how this is a game-changer for your marketing strategy.

**Note:** This FREE ACCESS is available for a limited time only!

This short series of videos is designed specifically for business owners and professionals like you, who have a wealth of experience and are ready to evolve.


  • **WHAT:** Avatars or Personas that help you talk directly to your ideal prospects.
  • **WHY:** The necessity of these personas for your business.
  • **HOW:** To research Demographics, Behaviours, and Psychographics that define what they want, where they want it, and when they want it!


online course identify your ideal customer avatar


Part 3: The Secret to Successful Content Marketing

Part 3 Unlocks AFTER you have Completed Part 2!


What is Content Marketing and Why do You Need it?

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and engage a target audience.

The primary goal is to build a relationship with the audience, establish trust, and ultimately drive profitable customer action.

Content marketing involves creating various types of content, such as social media posts, articles, blogs, videos, infographics, and more, tailored to meet the needs and interests of the target audience.

By providing valuable information, business owner can position themselves as trusted experts in their industry and create brand awareness, ultimately driving customer loyalty and conversions.

The secret to content that captivates, and converts is on the horizon.

Stay tuned for the big reveal!

The Secret to Successful Content Marketing





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