Suze Bouwer is a Marketing Enabler and the creator/owner of Redmatchstick.com. She helps business owners like other coaches, realty professionals, and business service providers like accountants, HR and Startups to confidently implement an effective Marketing Made Simple strategy so that they attract, build and convert ideal customers to grow their business; without having to spend frustrating hours, they don’t have to learn how, or paying precious money to get it done for them.
Unlike marketing courses, clients are not left to figure it out alone or relinquish control to an agency because with us they get urged onwards, enabled up and over barriers, coached and mentored; and guided along on their journey to a successful business.
Learn How to ATTRACT – BUILD – CONVERT with Marketing Made Simple as A, B, C.
We help business owners DO more effective marketing with our proven Marketing Made Simple Solutions and training, avoiding tech overwhelm and industry jargon – just essential stuff without the fluff.
WHAT IS YOUR MISSING LINK?
If you are here because you don’t know what is broken but do want to do the work to Invigorate Your Marketing, book a complimentary half hour online zoom call to discuss your concerns.
JOIN US th This Marketing Made Simple Journey:
Your “WHY”!
“WHAT” You Sell.
“WHO” is your Ideal Customer. Once you are clear on your target, you will know …
“WHERE” to go to be seen and heard so that you can deliver the Right Message at the Right Time
“WHEN” they are Learning, Researching, Getting to Know Your or Ready to Reach Out.
The “HOW” is what we show you to enable your marketing!
Fix Your Marketing Strategy!
If you are here because you don’t know what is broken but do want to do the work to Invigorate Your Marketing, book a complimentary half hour online zoom call to discuss your concerns.
Marketing Made Simple Milestones
If you KNOW your marketing strategy is missing any one or more of these components, we can help you.
YOUR WHY?
When you Love What you do, you will never have to work another day in your life.
Getting clear about Your Why Ignites your Marketing Journey & Business Growth!
Try this simple and fun worksheet to GET CLEAR!
WHAT?
Craft a Unique Value Proposition:
Clearly communicate what sets your business apart from the competition. Highlight the benefits your product or service offers to potential customers.
Create Compelling Offers:
Once you know what you sell, the unique solution you deliver and who it is for, your can increase conversion rates with the way you show and tell your ideal customer why they should choose you!
Book a 1-2-1 Coaching Session to gather the 7 essential ingredients required to cook up a scrrumptious irresistible Offer:
7 Ingredients of a Irresistible Offer
- Promise
- Process
- Price
- Value-Add
- Risk-Reversal
- Scarcity/Urgency
- Your Story
WHO?
Know Your Audience & Define Your Ideal Prospect:
Start by creating detailed buyer personas. Understand their pain points, needs, and preferences.
DIY – Download our FREE Template
Learn How – We are launching a short online course to show you how to define your ideal customer and laser-focus your marketing for better results!
Register for a course Launch Reminder!
WHAT?
Content Creation:
Regularly produce high-quality content that educates, entertains, or solves problems for your audience and that resonates with them.
Join our Exclusive Content Creation Members Group to Invigorate Your Marketing Messages.
Content Calendar:
Plan your content in advance. Consistency is key to building a loyal following.
Get a Monthly Content Plan & Marketing Strategy Now!
Email Marketing:
While your Audience is Following you on Facebook they are just an “audience” looking and watching.
When you take them on the next step to join a subscriber list that lets you build relationships and send personalized messages, then, and only then, do you have a ‘prospects list and leads to nurture.
These people are more likely to take the next step with you.
Let’s you started on MailChimp by :
- Setting up your free account
- Upload your first group of subscribers (more than two is a crowd!)
- Create a signup form to grow your list
- An email template.
BOOM Your Marketing Funnel is halfway there! Learn More
Next we show you how to create Lead Magnets to attract leads into your sales funnel.
Networking:
Many business owners do not ‘work’ at using networking to grow businesses.
We see people attend industry events, join forums, and engage in meaningful conversations but then the fatal error is the missing next step …
Suze Bouwer is an active networker and can show you how in person in Johannesburg or online.
Drop her an email to get invited and learn from a pro!
Reputation Enhancement:
Note “Enhancement”. This is a strategy to encourage satisfied customers to leave reviews and testimonials. Positive feedback builds trust and credibility. Word-of-mouth marketing can be highly effective.
DIY: Download a FREE cheatsheet to record a client testimonial video.
WHERE?
Build an Online Presence:
Establish a strong online presence through:
- A professional optimised Website
- Active Relevant Social Media Profiles.
- Consistent Quality Content to keep your audience engaged.
- Local Marketing Communities and Google Maps
HOW?
Content Marketing Strategy:
Be present on platforms where your prospects hang out.
Create and Distribute Content that Educates, Engages and Enriches.
Implement a Plan to get your Audience to Know, Like Trust you enough to click on your Call-to-Action.
SEO Strategy:
Optimize your website for search engines and use relevant keywords to boost visibility among your target audience.
Enhance your discoverability with Blogging!
Analyse & Adapt:
Use analytics tools to measure the effectiveness of your marketing efforts. Adjust your strategy based on data-driven insights.
Consistency is Key:
An accountability partner is often the missing link in the dynamic changing world of Digital Marketing.
Stay up to day and consistent with your marketing efforts because building a strong brand and attracting ideal prospects takes time and ongoing effort.
“The web attacks traditional ways of doing things and this is very uncomfortable for traditional businesses to deal with.”
