Marketing Made Simple as A, B, C

Instagram for Business Refresher

Instagram for Business Refresher


Time to update your INSTAGRAM profile and get more serious about INVIGORATING this powerful platform to ATTRACT- BUILD – GROW Your Business.

Three x 40 minutes Zoom Sessions OF COACHING by SUZE BOUWER

ZAR200.00 per session INCLUDING Live Q&A


  1. Friday 20 May 10h30 to 11h10
  2. Monday 24 May 10h30 to 11h10
  3. Wednesday 25 May 10h30 to 11h10

Instagram for Business Refresher

Instagram for Business can grow your business and attract your ideal audience, and yes, it will help them get to Know, Like, and Trust you, but only IF YOU TAKE IT SERIOUSLY AND DO IT RIGHT!

We will show you how to get it right – Settings to Content Secrets and Smart Tips.

Don’t just think about your social media platforms as just being a place you hop in and out of when you want to sell.

It’s a place to take people from not knowing you to trust you enough to build a relationship and go on a journey.

A Customer Journey during which you will be required to go where they are with what they want, when they want it and how they want it.

Why You Should Care About Instagram for Business

  • 2nd Most Downloaded App in the world. Can you believe that if you think how many apps there are worldwide? Only Tik Tok beats Instagram
  • It’s the 4th Most Popular Social Platform after Facebook, YouTube, and WhatsApp. And two of those are in the Metaverse, so if you link Facebook and Instagram, you’ve covered a considerable market.
  • The latest figures show that 23% of all people in the world are Above 13 years of age use Instagram. How incredible is that? Getting anywhere in the world, reaching an audience, Instagram is your place to go.
  • SOUTHERN AFRICA accounts for seven million Users.
  • Age Group: 25 to 45-year-olds are the social media ambassadors, so they share what they find. Even for an older or younger audience is not on the platform, the ambassadors are likely to tell everybody else what they find and see on their favourite platform. Hence your content can be amplified.
  • Equally MALE AND FEMALE.
  • STORIES are a great awareness tool, and we will be dealing with those in module 3.1
  • Also, Frequency is essential. We recommend a minimum of 1 POST A DAY.
  • The AVERAGE ENGAGEMENT on Instagram is way above Facebook. Be on INSTAGRAM for that reason too, but remember you are joining a community.
  • Instagram users are very engaged with visual content.
  • It is a visual entertainment platform.


  1. Enable A Healthy Instagram for Optimal Performance
  2. Intentionally Attract Your Ideal Audience
  3. Share Content People Love
  4. Learn Tips & Tricks to Create a Platform You and Your Followers Enjoy!


MORE THAN DOUBLE THE VALUE!!! Exceeds R 2000 in value

  1. Get Started: How to add the IG App to your Android Video (R50)
  2. 1. Brand Style Guide (Value R100)
  3. 2. List of the recommended number of hashtags for the major social media platforms (Value R50)
  4. 2,2, Hashtag Starter Kit and Days of the Week (Value R200)
  5. 3. Ideal Customer Avatar definition worksheet (Value R350)
  6. 4. Current Content Calendar including Bonus Content and editable Canva Posts Templates (Value R500)
  7. 4 Editable Canva Template to create a Carousel easily and quickly. Value (R100)
  8. 4. Content Marketing Video (Value R500)
  9. Join KISS Community support and ongoing updates (Value: Priceless!) – Join now, and introduce yourself!
  10. Module 5: Instagram Updates – COME BACK AND CHECK THIS REGULARLY!

Instagram for Business Course Content

  • IG 1.1 Healthy Instagram Profile Enables Optimal Performance
  • IG 1.2 Being Attentive Prevents Losing Leads
  • IG 1.3 Protect your Instagram Profile & Stay Safe!
  • IG 1.4 Sharing Across Accounts is SMART
  • IG 1.5 Measurement Leads to Improvement
  • IG 1.6 First Impressions Count
  • IG 1.7 Highlights Add Interest to Your Profile
  • IG 2 Intro to “Attract your Ideal Audience”
  • IG 2.1 Attract Customers with a Brand that looks Credible
  • IG 2.2 The Power of Hashtags Revealed
  • IG 2.3 Mining Followers to Reveal Real Gems.
  • IG 2.4 It’s Not a One Night Stand.
  • IG 3.1 Entice Followers using Content They Love – Stories
  • IG 3.2 Reels Really Rock
  • IG 3.3 Contests Grow & Engage
  • IG 3.4 Swipe Left Carousels are No. 1
  • IG 4 Intro Tips & Tricks to Retain & Convert Followers
  • IG 4.1 Best Practices Make Perfect
  • IG 3.1 Entice Followers using Content They Love – Stories
  • IG 3.2 Reels Really Rock
  • IG 3.3 Contests Grow & Engage
  • IG 3.4 Swipe Left Carousels are No. 1
  • IG 4 Intro Tips & Tricks to Retain & Convert Followers
  • IG 4.1 Best Practices Make Perfect
  • IG 4.2 Get All Eyes On Your Content
  • IG 4.3 Manage from Your Desk Like a Director
  • IG 4.4 Vary Visual Content to Win on Instagram
  • IG 4.5 Content Ideas to Ignite your Posts

We also help you with Content Marketing Training and offer 1-2-1 Coaching sessions to speed up your sucesss!