Marketing Made Simple as A, B, C

Unlock Digital Marketing Without Losing Your Personal Touch

Unlock Digital Marketing Without Losing Your Personal Touch

I came across some fabulous Marketing Tips for Bakers and other Small Business.

Consistent, quality posts on Facebook increase awareness of any business.  For bakeries and similar small enterprises it is a perfect platform for reminding people that it’s time to order that special plate of cupcakes, gift or other goodies for a special occasion.

Start Posting Videos

Video is huge and the most engaging content you can post right now.  And your clip need be no longer than 30 seconds.  In fact make sure the first 2 – 6 seconds are attention grabbing!

Use your smart phone or digital camera to show customers the integrity of your work and inject some personality.
e.g. How To get the cake mix to the right consistency or how to ice a cup cake.

Learn to Create Video Clips and Reels to explode your Reach and Awareness!

Post Photos on a Regular Basis

“Just as bakeries put out fresh goods every day, the same rule needs to be followed for pictures on Facebook.”  Daily posts are essential.  But watch out, the quality of your photos reflect the quality of your business.
e.g. show your top sellers, special creations and your product range

Use photo gallery posts.  Select 5 images that work well in any order. The images should be about 97 by 68 pixels for best appearance.  If you have a website or blog – save and link the images from there.

Use a Content Plan to inspire and strategise your Content.

Choose a Great Profile Image

The profile image for your business should be memorable in the mind of your customers browsing on Facebook and it should reflect your business in a positive light.

Written Word

Each photo post must come with a specific call to action, such as “Don’t forget Valentine’s Day,” AND contact telephone number & email address.  That way you make it easy for anyone, especially if they are on a mobile device, to make a purchase in the moment.

Also make sure your Call to Action button in your Cover pic is set up to make it convenient for customers get in touch.

Add company milestones can help tell your business story.

Use Hashtags based on keywords (especially on Twitter and Instagram) to attract customers that don’t know your Company name.

Encourage sharing

Products like cupcakes have a visual advantage on Facebook since the business lends itself to photos of delectable treats AND adorable children (OR animals).  Ask ‘fans’ to share photos of themselves and their kids.

Network with Your Competition

You can set up “Pages to Watch” to keep an eye on what’s new in your line of business and what fans like.

Sharing is caring so TWEET THIS:

“Found small business tips for Bakeries on RedMatchstick”

Post Events

Events and classes at your bakery or using online “How To” video will show off your expertise and also give you opportunities to turn fans into customers.

Use Facebook’s “Events” tab to post them for everyone to see and RSVP.

Respond and Engage

Respond selectively and only if you are engaging positively.  Don’t take criticism personally.  Getting defensive when responding to negatives will only fuel an already smoking fire!

Don’t use caps which is like shouting online.

Don’t “feed the trolls” as that also adds fuel to the fire.

See description below

Consider waiting a while before responding or asking a friend or colleague to check your response is appropriate.  “In many aggravated situations, silence is severely underrated” and make quickly allow a heated situation to die down.


“25 Bakeries Around The World You Have To See Before You Die”


According to wikipeadia a troll is a person who sows discord on the Internet by starting arguments or upsetting people, by posting inflammatory, extraneous, or off-topic messages in an online community with the deliberate intent of provoking readers into an emotional response or of otherwise disrupting normal on-topic discussion, often for their own amusement.

Have you got any Tips to help small business entrepreneurs?  We’d love to read about them in COMMENTS below:

Thank you to my INSPIRATION:

Decide to Drive 2024, Instead of Being Driven

Embark on a journey to elevate your digital marketing game with a personal touch that sets you apart in the bustling online space.

Transitioning to digital marketing doesn’t mean abandoning the methods that have worked for you in the past.

 Instead, it’s about expanding your toolkit.

Unlock Digital Marketing Without Losing Your Personal Touch offers you a unique opportunity to Decide to Drive 2024, steering your business towards unprecedented success.

As you dive into our specially curated workshops, you’ll discover the power of intention, the magic of precise customer targeting, and the art of crafting content that resonates.

Get ready to transform your approach, connect with a community of like-minded go-getters, and master the strategies that will amplify your voice and propel your brand into the spotlight.

Let’s turn your digital marketing dreams into tangible triumphs together!

Part 1: Intentional Goal Setting to Embrace Digital Marketing in 2024

Intentional Digital Marketing Goal Setting

Welcome to the 1st   Foudnational Sep in a transformative journey that will redefine how you approach success.

LESSON 1 Duration: 5 min 10 sec. 

Get in the zone with Motivational Quotes  

LESSON 2 Duration: 7 min  

INTRODUCTION to why you need to get INTENTIONAL to set Digital Marketing Goals and succeed in 2024

LESSON 3 Duration: 9 min 

Get Intentional about Your Best Year Yet!

DOWNLOAD  Worksheet

LESSON 3 Duration:  11 min    

Digital Marketing Goal Setting Made Simple:  Learn How

DOWNLOAD SMART Goals Worksheet

Part 2: Niche Marketing Mastery

What’s Next on Your Journey to Embracing Digital Marketing?
Duration: 3 min 45 secs

who do you sell to? Niche focus

As you contemplate embracing digital marketing for 2024, consider the power of focusing on a niche.

We have demonstrated how the Marketing Goals you should have just set are inextricably linked to niche marketing and targeting ideal customer avatars or buyer personas.

Imagine a world where every marketing effort you make lands in the lap of the perfect client.

That’s the transformative power of identifying your ideal customer, a journey I’ve navigated with great success.

Yet, the leap from a broad-based to a niche-focused strategy can seem daunting.

How do you make this transition without losing the rich, personal touch that has been the bedrock of your real estate career?

This transformation means more than just staying afloat in a saturated market; it’s about thriving. It’s about reaching the right people, with the right message, at the right time.

And the result?

A business that operates with laser-focused efficiency and resonates deeply with each handshake—virtual or otherwise.

I’m here to guide you through this digital terrain, armed with experience and strategies that honour your traditional values.

Join me as we unlock the steps to identifying and captivating your buyer persona. Learn how these strategic shifts can create a ripple effect, leading to exponential growth over time.

Introducing the “Niche Avatar Focus” Short Series

I’ve created a **FREE quick hour-long short course** in 8 quick bite-size videos to help you understand how this is a game-changer for your marketing strategy.

**Note:** This FREE ACCESS is available for a limited time only!

This short series of videos is designed specifically for business owners and professionals like you, who have a wealth of experience and are ready to evolve.


  • **WHAT:** Avatars or Personas that help you talk directly to your ideal prospects.
  • **WHY:** The necessity of these personas for your business.
  • **HOW:** To research Demographics, Behaviours, and Psychographics that define what they want, where they want it, and when they want it!


online course identify your ideal customer avatar


Part 3: The Secret to Successful Content Marketing

Part 3 Unlocks AFTER you have Completed Part 2!


What is Content Marketing and Why do You Need it?

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and engage a target audience.

The primary goal is to build a relationship with the audience, establish trust, and ultimately drive profitable customer action.

Content marketing involves creating various types of content, such as social media posts, articles, blogs, videos, infographics, and more, tailored to meet the needs and interests of the target audience.

By providing valuable information, business owner can position themselves as trusted experts in their industry and create brand awareness, ultimately driving customer loyalty and conversions.

The secret to content that captivates, and converts is on the horizon.

Stay tuned for the big reveal!

The Secret to Successful Content Marketing





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