If you are frustrated with low engagement on Facebook posts and the poor reach, you are probably trying to get Instagram to deliver better results.
The Good News is, that INSTAGRAM is not only seeing a much higher engagement rate than other platforms, BUT ALSO it is such a fund platform to administer.
We want to help you with that with this short INSTAGRAM REFRESHER COURSE to invigorate your social media marketing to Attract & Build your Ideal Audience and of course, get more leads to GROW YOUR BUSINESS.
This is what you will master:
MODULE 1: Build a Healthy Instagram Profile to Enable Optimal Performance
Revitalise Your Instagram Settings
In this lesson, we will deal with the MOBILE DEVICE VIEW because Instagram is ideally a phone App, and you need to know how to do your SETTINGS and MANAGE your profile.
Treat this as a quarterly health check to ensure optimal performance.
We cover the important machinery behind the scenes
Switch to Professional Account to enable Metaverse magic.
BONUS How to add the IG App to your Android Video
1.2 Being Attentive Prevents Losing Leads
Saved Replies, shortcuts, and Messages on Facebook.
1.3 Protect your Instagram Profile & Stay Safe!
This is one Setting option you will want to BOOKMARK.
If you suspect you have been hacked, come direct to SECURITY, reset your password, and LOG OUT for a day.
Review your Privacy Settings, Your Current Followers and Follows. Discover People to Follow ties into Module 2.3. be intentional about connecting and growing your ideal audience
1.4 Sharing Across Accounts is SMART
This once-off Setting makes sense to link to Facebook to enable cross-platform posting, easy login, advertising, and much more.
1.5 Measurement Leads to Improvement
You cannot improve what you don’t measure. Track performance and monitor the audience you are attracting.
1.6 First Impressions Count
Make sure everything they see when they first ‘meet’ you attract your ideal audience. From branding to name to description, grid and give them somewhere to go deeper with a CTA
1.7 Highlights Add Interest to Your Profile
Create Brand building Quick Links to Categories of your Instagram content that Show What you OFFER.
MODULE 2: Attract your Ideal Audience
You have chosen and recognised that Instagram can grow Your business; it can attract your ideal audience and help them get to know, like, and trust you.
Don’t just think about your social media platforms as a place to sell; it’s a place to take people from not knowing you to getting to know you and trusting you to take them onto another level of relationship with you.
This Module will show you ways to ATTRACT YOUR IDEAL AUDIENCE.
2.1. Attract customers with a Brand that looks Credible
A BRAND IDENTITY makes your Instagram business profile memorable and builds authority among your peers.
When your BRAND IDENTITY is established and consistent across platforms, it develops credibility and trust, thus attracting your ideal customers’ attention.
You will enjoy the example of profiles that have appealing grid layouts… enjoy!
Brand Style Guide
2.2. The Power of Hashtags Revealed
Think of hashtags as keywords and a way to categorise posts into topics.
I will show you how you will use hashtags to find the right audience and help you understand this essential online marketing tool.
This lesson is packed with everything you need to know to release a hashtag strategy to Attract an Audience.
- List of the recommended number of hashtags for the major social media platforms (Value R50)
- Hashtag Starter Kit and Days of the Week (Value R200)
2.3. Mining Followers to Reveal Real Gems.
To reveal the Real Gems, I will show you my growth strategy to mine followers a few levels deeper than most marketers go.
- Prospect Your Newsfeed; Stories & Reels: 188.8.131.52.
- New Accounts to Follow
Here you’ll see how the Hashtags explained in Module 2.2. are put to work!
From there, you create awareness and attract them into your sales funnel with the exciting profile you created in Module 1 and great content to be covered in Module 3.
- Niche Hashtags
- Competitors or Same Niche Providers
2.4. It’s Not a One Night Stand.
Consistent and frequent content is 100% essential to building, retaining, and growing your Instagram audience.
If you are not posting daily or around four times a week minimum, it’s possibly because you don’t know what to say.
Use this BONUS
Free Copy of our Current Monthly Content Plan to show you it can be easier and more effective.
MODULE 3: Entice Followers using Content They Love
Post more top-performing organic content like
In this Module, we are going to show you step by effortless steps “How to” get creative!
3.1. Simply Tell Daily Short Stories
“Stories integrates beautifully with Instagram’s regular feed, adding a touch of playfulness and personality. It’s like a personal backstage invitation from a band you already love.” – AGORAPULSE
Posting a story is a fantastic way to relax away from your carefully curated, on-brand feed and show off a different side of your personality. It’s freedom, whimsy and spontaneity wrapped into one neat package with all the tools you need at your fingertips.
3.2 Reels Really Rock
Spice up your Instagram strategy with Reels, Instagram’s response to TikTok which has exploded in popularity. Reels with popular music and Explore really reach and engage.
3.3. Contests Grow & Engage
Instagram accounts that host contests can see up to 70% faster follower growth than accounts that don’t. (Tailwind)
In this lesson, we share tips to get you started with running a successful, engaging Instagram contest to grow and engage your audience and collect content for sharing later.
We show you each aspect of a successful contest:
- Who BONUS Ideal Customer Avatar definition worksheet will help you fine-tune your content and make the rest of where to go with what that much easier!
3.4. Swipe Left Carousels are No. 1
Carousels have higher engagement than any other Instagram post type.
Varying your content types is a terrific way to make the Instagram algorithm work for you. You’re missing a powerful feature if you’re not sharing Instagram Carousels.
An Instagram carousel is a feed post with up to 10 photos or videos that can be viewed by swiping left.
Editable Canva Template to create a Carousel easily and quickly.
MODULE 4: Tips & Tricks to Retain & Convert Followers
4.1. Best Practices Make Perfect
These are Best Practices that any serious Instagram marketer should make a habit of.
- First Impression Counts
- Talk With, Not At
- Serve Rather Than Sell
- You And Your Customers Are on a Journey
- Congruence And Focus
- Pay It Forward
- Use The Complete Toolbox
4.2. Get All Eyes on Your Content
Share content when your audience is on the platform and can give your posts the attention you deserve.
Learn how the Meta Business Suite Planner enables scheduling for the optimal time.
4.3 Manage from Your Desk Like a Director
Whilst Instagram is an engaging app-based social media network, we have demonstrated that it is a valuable lead generation and relationship-building marketing tactic. Instagram on desktop helps you manage the distribution of your content more efficiently.
A reminder about how you can work smarter this way!
4.4. Vary Visual Content to Win on Instagram
Change it up and keep things interesting.
- Single Image
- Multiple Image
BONUS Content Marketing Training Video
4.5. Content Ideas to Ignite your Posts
Now you have all the “How-To’s” you need to invigorate your Instagram Marketing, so you’re not left wondering what to say …
Here’s a list to get your creative juices flowing.
It’s a no-brainer to get on board today but if you’re still on the fence check out these bonuses once again!
BONUSES Exceed R 2000 in value
- 1. Get Started: How to add the IG App to your Android Video (R50)
- 1. Brand Style Guide (Value R100)
- 2. List of the recommended number of hashtags for the major social media platforms (Value R50)
- 3. Hashtag Starter Kit and Days of the Week (Value R200)
- 4. Current Content Calendar including Bonus Content and editable Canva Posts Templates (Value R500)
- 5. Ideal Customer Avatar definition worksheet (Value R350
- 6 Editable Canva Template to create a Carousel easily and quickly. Value (R100)
- 7. Content Marketing Video (Value R500)
- 8. KISS Community support and ongoing updates (Value: Priceless!) https://www.facebook.com/groups/KISSMembers
THE PRICE WILL INCREASE ONCE MODULE 5 IS ADDED.
But if you SIGN UP NOW you get this as more added value!
10. Module 5: Instagram Shopping