Marketing Made Simple as A, B, C

Unlock Digital Marketing Without Losing Your Personal Touch

Unlock Digital Marketing Without Losing Your Personal Touch

I want to remind you how important it is to stay on Brand with Voice, Tone, and DESIGN irrespective of whether you are a one-man show or a group of hotels!

“A brand is a perceived value. It’s the personality of the company. Brands spend a lot of time and money to get the right colours, fonts, imagery, tone, and messaging to provide a unified look and feel.” – Michael Lacey, Canto.

Why is Brand Consistency important, you might ask?

Because “This unified look and feel creates familiarity and trust in the marketplace.”

People buy from businesses they TRUST. If you believe in the Value you offer and the transformation you promise, then this is important!

If you find it difficult to get the ATTENTION of your ideal audience, try these Tips:
  1. Communicate Consistently
  2. Distribute Content where your Ideal Audience Hangs out
  3. Create Content that speaks to their challenges in their own language
  4. Ensure your content builds trust by standing out.  Aim for content that is classy, relevant, stylish and has a clear Voice that is recognised across platforms and formats as Yours.

6 Ways to get Brand Consistency & Grow Business

1. Be the MASTER of Your Brand

Sign up for my Content Creation Made Simple short-course where you will learn:

  • How to unlock all the magic of the CANVA CONTENT CREATION TOOL even if you are a technophobe or believe you are not creative.
  • How to use Fonts, Images, Video and Animation to BRING YOUR MESSAGES TO LIFE.
  • You get complete CLARITY about how different types of content for specific platforms must be sized and look, e.g. Stories, Reels & TikTok.
  • Bonuses include a CURRENT MONTHLY CONTENT CALENDAR which gives you all you need to implement a Marketing Strategy (Value R200, and the Course fee is R495!!)
  • You are COACHED AND ENCOURAGED all the way through to complete the course and become a content creator in control of your own marketing!
  • I have even added a NO RISK GUARANTEE!

content creation made simple courseLEARN MORE HERE 

The biggest mistake business owners with poor engagement and low conversion rates make is doing the same thing over and over and expecting different results!

Not Enough Time is not a valid excuse.

Spend a week learning this now and Save Money and Time going forward because you can DIY your own content creation and design at will, where and when you please! READ THAT AGAIN!

Imagine not wasting time unpacking your vision to a third party and explaining what you want?

Not having to wait for someone else to create content for you?

Testing and tweaking your own marketing material without paying more?

JOIN US TODAY. Unlock the power of FREE CANVA and use the right technology to help you reduce brand confusion, curb mistakes, cut costs, and improve consistency.


2. Get clear on PLATFORMS

Get clear on WHICH PLATFORMS you will use to promote your business.

These will be where your Ideal Customers spend their time AND where you can be seen.

3. Specify Content TYPE & FORMAT to Build your Brand

Specify which TYPES OR FORMATS of content are relevant to the platform and which you can produce.

For example, if you appeal to the TikTok audience, the content has a very definite format and vibe, so you should ask if this ‘fits’ your brand and if you can or need to outsource content creation.

4. Set up a BRAND KIT

Set up a BRAND KIT to record your Logo, Icon, Fonts, and Colour Codes.

This is the GO-TO referral document when you need to brief a designer or you’re picking fonts and colours on a digital platform. DOWNLOAD our Brand Style Guide Template! 

5. AUTOMATE Consistency

Use a Tool that simply brings it all together, like CANVA.

The Free version is Good but at $12.99 per month, you get a powerhouse of creation capability not the least of which is the BACKGROUND REMOVER.  Our short course shows you what you get if you upgrade to paid and take advantage of the Free Trial!

6. Every Building has a BLUEPRINT

Implement a CONTENT MARKETING STRATEGY to set, measure and achieve marketing objectives that Grow Your Business.

Organise your ideas into one BRAIN DUMP Folder in the Cloud accessible on all devices and to all team members. (Canva lets you give access to team members so you can work on the same material, thus ensuring consistency and saving time briefing or replicating)

Our monthly Content Planner has done all the heavy lifting and strategising for you.  Without tech and marketing skills, simply use the prompt and create your message. CHECK IT OUT!

suze Bouwer Marketing Enabler


Any Questions or Comments? Pop on over to our KISS Group and let’s talk more!

Suze Bouwer, Marketing Enabler, Implementation Coach, and Content Creator, helps Start-Ups, Online Shop Owners, Interior Designers, Coaches, and Real Estate Agents establish online marketing platforms and implement her MARKETING MADE SIMPLE as A B C program to ATTRACT * BUILD* CONVERT an audience and GROW BUSINESS.

Services include Do-it-FOR-you or DO-it-WITH-You Social Media, Local, Email and Content Marketing.

Decide to Drive 2024, Instead of Being Driven

Embark on a journey to elevate your digital marketing game with a personal touch that sets you apart in the bustling online space.

Transitioning to digital marketing doesn’t mean abandoning the methods that have worked for you in the past.

 Instead, it’s about expanding your toolkit.

Unlock Digital Marketing Without Losing Your Personal Touch offers you a unique opportunity to Decide to Drive 2024, steering your business towards unprecedented success.

As you dive into our specially curated workshops, you’ll discover the power of intention, the magic of precise customer targeting, and the art of crafting content that resonates.

Get ready to transform your approach, connect with a community of like-minded go-getters, and master the strategies that will amplify your voice and propel your brand into the spotlight.

Let’s turn your digital marketing dreams into tangible triumphs together!

Part 1: Intentional Goal Setting to Embrace Digital Marketing in 2024

Intentional Digital Marketing Goal Setting

Welcome to the 1st   Foudnational Sep in a transformative journey that will redefine how you approach success.

LESSON 1 Duration: 5 min 10 sec. 

Get in the zone with Motivational Quotes  

LESSON 2 Duration: 7 min  

INTRODUCTION to why you need to get INTENTIONAL to set Digital Marketing Goals and succeed in 2024

LESSON 3 Duration: 9 min 

Get Intentional about Your Best Year Yet!

DOWNLOAD  Worksheet

LESSON 3 Duration:  11 min    

Digital Marketing Goal Setting Made Simple:  Learn How

DOWNLOAD SMART Goals Worksheet

Part 2: Niche Marketing Mastery

What’s Next on Your Journey to Embracing Digital Marketing?
Duration: 3 min 45 secs

who do you sell to? Niche focus

As you contemplate embracing digital marketing for 2024, consider the power of focusing on a niche.

We have demonstrated how the Marketing Goals you should have just set are inextricably linked to niche marketing and targeting ideal customer avatars or buyer personas.

Imagine a world where every marketing effort you make lands in the lap of the perfect client.

That’s the transformative power of identifying your ideal customer, a journey I’ve navigated with great success.

Yet, the leap from a broad-based to a niche-focused strategy can seem daunting.

How do you make this transition without losing the rich, personal touch that has been the bedrock of your real estate career?

This transformation means more than just staying afloat in a saturated market; it’s about thriving. It’s about reaching the right people, with the right message, at the right time.

And the result?

A business that operates with laser-focused efficiency and resonates deeply with each handshake—virtual or otherwise.

I’m here to guide you through this digital terrain, armed with experience and strategies that honour your traditional values.

Join me as we unlock the steps to identifying and captivating your buyer persona. Learn how these strategic shifts can create a ripple effect, leading to exponential growth over time.

Introducing the “Niche Avatar Focus” Short Series

I’ve created a **FREE quick hour-long short course** in 8 quick bite-size videos to help you understand how this is a game-changer for your marketing strategy.

**Note:** This FREE ACCESS is available for a limited time only!

This short series of videos is designed specifically for business owners and professionals like you, who have a wealth of experience and are ready to evolve.


  • **WHAT:** Avatars or Personas that help you talk directly to your ideal prospects.
  • **WHY:** The necessity of these personas for your business.
  • **HOW:** To research Demographics, Behaviours, and Psychographics that define what they want, where they want it, and when they want it!


online course identify your ideal customer avatar


Part 3: The Secret to Successful Content Marketing

Part 3 Unlocks AFTER you have Completed Part 2!


What is Content Marketing and Why do You Need it?

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and engage a target audience.

The primary goal is to build a relationship with the audience, establish trust, and ultimately drive profitable customer action.

Content marketing involves creating various types of content, such as social media posts, articles, blogs, videos, infographics, and more, tailored to meet the needs and interests of the target audience.

By providing valuable information, business owner can position themselves as trusted experts in their industry and create brand awareness, ultimately driving customer loyalty and conversions.

The secret to content that captivates, and converts is on the horizon.

Stay tuned for the big reveal!

The Secret to Successful Content Marketing





1 thought on “6 Ways to Build Trust with Brand Consistency”

Leave a Comment

Your email address will not be published. Required fields are marked *

Related Posts