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Unlock Digital Marketing Without Losing Your Personal Touch

Unlock Digital Marketing Without Losing Your Personal Touch

You’ve got traffic. Great!

But, looks like your website needs to invest in Windex stock because you only have people pushing their nose against the glass and never buying.

The Fact is that you are leaving money on the table by not collecting your visitor’s email address and signing them up to an email campaign.

Your business has a revolving door, and it’s spinning at 100 km/h, 24/7 from all the traffic. Customers in and out with or without a sale. How do you make people stop and listen to why your offer is going to make their lives better?


How do you sort the buyers from the spyers, the need from the greed, and the ones who trust you from the ones that don’t?

… Email sale funnel.

I know, it doesn’t sound as cool as it did in my head.

The basic concept.

Step 0: You need traffic.
Step 1: Get your traffic to give you their email address with a lead magnet.
step 2: Send them targeted emails to get them to do something.

That is really the basic concept. It’s no more complicated than any other sales process.

Don’t just let them leave…

Your customer has found your website. They are busy, don’t see what they really want, aren’t sure about the price, and so on. They leave your website and that’s that…

You’ve done all that effort to get your website ranking well on Google, and you’re just going to let a potential sale walk out of the door?

Hell no! This is sales!

If you don’t chase a sale just a little bit then it’s not really a sale. Am I right?

The point of an email sales funnel is to capture that contact details of people who were already interested enough in your business that they clicked on your site.

It’s like having a clerk in your store. Once a customer has walked in and they are on the fence about your offer, your sales clerk says something like, “why don’t you give me your number, and I’ll get back to you with more info.” You get their contact info and an opportunity to close them at a later date.

Now, think to yourself, “what could I possibly do with the contact details of a person who just needs a nudge to buy?”

You’ve got a hot lead and the ball is in your court. This is what I call fishing in a barrel with a shotgun. You’re not going to get them all with the first shot, but one or two more should do the trick.

I’ll take a guess and assume that you have a very basic sign-up form. Maybe it’s even tucked away at the footer of your website. No one is going to sign-up for the newsletter unless you give them a reason.

You need a lead magnet. A lead magnet is basically a bribe to get someone to hand over their email address. Something that jumps out at the website visitor and makes them think, “you know what, I would love to sign up to your email list in exchange for that.”

Give them something of value, and you’ll have them hungry for your next email.

Tired of only sending a newsletter?

Imagine walking into a shop and the first thing the person behind the counter says to you is, “Hi, my name is Billy. This is what has happened in our business for the last month. Here are our blog posts, here is our Facebook page, and here are some of our promotions.”

…What? Are you talking to me Billy?

Billy is clearly detached from reality and needs help. But, this is what some businesses send out to their customers.

I take my hat off to the salesperson who can sell something to someone with a string of rounded up blog posts. It would be more impressive than turning water into wine.

To speak plainly – If your only sending out a newsletter, it’s really not going to help you.

Remember, your customer does not care about you and your business. They only care about what’s in it for them. Send them something that’s going to convince them that your product is going to make their lives better.

Why an email sales funnel?

One of the most important rules of sales is that you have to pitch your offer more than once. If your traffic only has one point of contact with your business – your website – you’re losing potential sales.

You need to create an email sales funnel, or update your current one, to capture leads and start that powerful one-on-one sales life cycle.

Email marketing, when done properly, will close sales for your business at a significantly higher rate than any of your other marketing channels. Yes, it will beat Facebook, Google Ads, Instagram, and Twitter on sales.

OptinMonster has definitive data on what sort of marketing customers prefer, and what actually makes a sale or not.

In this article you can see for yourself that, “Email marketing is the best way to make sales online, period.”

I hope you found something useful in this article. Even if it’s just the motivation to start email marketing.


GUEST BLOGGER:  Will the Copywriter



Will to do your email copywriting

Redmatchstick to create Optin forms

without email makreting leaving money on the table



Decide to Drive 2024, Instead of Being Driven

Embark on a journey to elevate your digital marketing game with a personal touch that sets you apart in the bustling online space.

Transitioning to digital marketing doesn’t mean abandoning the methods that have worked for you in the past.

 Instead, it’s about expanding your toolkit.

Unlock Digital Marketing Without Losing Your Personal Touch offers you a unique opportunity to Decide to Drive 2024, steering your business towards unprecedented success.

As you dive into our specially curated workshops, you’ll discover the power of intention, the magic of precise customer targeting, and the art of crafting content that resonates.

Get ready to transform your approach, connect with a community of like-minded go-getters, and master the strategies that will amplify your voice and propel your brand into the spotlight.

Let’s turn your digital marketing dreams into tangible triumphs together!

Part 1: Intentional Goal Setting to Embrace Digital Marketing in 2024

Intentional Digital Marketing Goal Setting

Welcome to the 1st   Foudnational Sep in a transformative journey that will redefine how you approach success.

LESSON 1 Duration: 5 min 10 sec. 

Get in the zone with Motivational Quotes  

LESSON 2 Duration: 7 min  

INTRODUCTION to why you need to get INTENTIONAL to set Digital Marketing Goals and succeed in 2024

LESSON 3 Duration: 9 min 

Get Intentional about Your Best Year Yet!

DOWNLOAD  Worksheet

LESSON 3 Duration:  11 min    

Digital Marketing Goal Setting Made Simple:  Learn How

DOWNLOAD SMART Goals Worksheet

Part 2: Niche Marketing Mastery

What’s Next on Your Journey to Embracing Digital Marketing?
Duration: 3 min 45 secs

who do you sell to? Niche focus

As you contemplate embracing digital marketing for 2024, consider the power of focusing on a niche.

We have demonstrated how the Marketing Goals you should have just set are inextricably linked to niche marketing and targeting ideal customer avatars or buyer personas.

Imagine a world where every marketing effort you make lands in the lap of the perfect client.

That’s the transformative power of identifying your ideal customer, a journey I’ve navigated with great success.

Yet, the leap from a broad-based to a niche-focused strategy can seem daunting.

How do you make this transition without losing the rich, personal touch that has been the bedrock of your real estate career?

This transformation means more than just staying afloat in a saturated market; it’s about thriving. It’s about reaching the right people, with the right message, at the right time.

And the result?

A business that operates with laser-focused efficiency and resonates deeply with each handshake—virtual or otherwise.

I’m here to guide you through this digital terrain, armed with experience and strategies that honour your traditional values.

Join me as we unlock the steps to identifying and captivating your buyer persona. Learn how these strategic shifts can create a ripple effect, leading to exponential growth over time.

Introducing the “Niche Avatar Focus” Short Series

I’ve created a **FREE quick hour-long short course** in 8 quick bite-size videos to help you understand how this is a game-changer for your marketing strategy.

**Note:** This FREE ACCESS is available for a limited time only!

This short series of videos is designed specifically for business owners and professionals like you, who have a wealth of experience and are ready to evolve.


  • **WHAT:** Avatars or Personas that help you talk directly to your ideal prospects.
  • **WHY:** The necessity of these personas for your business.
  • **HOW:** To research Demographics, Behaviours, and Psychographics that define what they want, where they want it, and when they want it!


online course identify your ideal customer avatar


Part 3: The Secret to Successful Content Marketing

Part 3 Unlocks AFTER you have Completed Part 2!


What is Content Marketing and Why do You Need it?

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and engage a target audience.

The primary goal is to build a relationship with the audience, establish trust, and ultimately drive profitable customer action.

Content marketing involves creating various types of content, such as social media posts, articles, blogs, videos, infographics, and more, tailored to meet the needs and interests of the target audience.

By providing valuable information, business owner can position themselves as trusted experts in their industry and create brand awareness, ultimately driving customer loyalty and conversions.

The secret to content that captivates, and converts is on the horizon.

Stay tuned for the big reveal!

The Secret to Successful Content Marketing





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