Marketing Made Simple as A, B, C

Unlock Digital Marketing Without Losing Your Personal Touch

Unlock Digital Marketing Without Losing Your Personal Touch

Marketing is about attracting, engaging and retaining customers but without a thorough understanding of your competitors, their products, service, pricing, customers etc. your shooting in the dark.

  1. Keep tabs on new developments such as upgrades, expansion or new businesses, through the media or by connecting with suppliers who are likely to know a lot about your competition.The more you know about what is happening in your business space the more effectively you can react.  Your loyal Brand Advocates are likely to have market intelligence for you or, at the very least will do some snooping on your behalf.
  2. Understand the competition and how it compares to your business.  It is easier than ever to find out about what they do, how they do it and who their customers are than ever with social media, search and review sites.
  3. Be clear about your strengths and weaknesses and revise them often.  The pro tip here is “Shout about your Strengths” and “Fix your Weaknesses”.
  4. More energy put into service levels and less focus on your old and tired and can be a winning shift.
  5. Build your reputation. Nothing beats positive word of mouth, attract it and use it.  Get customers to share positive experiences via images or video clips.  Record and upload your own customer testimonials.
  6. Manage channels and price according to volume. Lowering rates and prices is not the answer.  Business volume goes up, demand goes up, people will pay more.  Same on the downward curve – but try to add value rather than reduce the price.
  7. Value added offers are effective but only if you understand your customer and what that customer wants.  Adding to point #6.  your customer must perceive your offer as value.  For example, free delivery for online orders is relevant, to customers in your ‘shop’, not so much.
  8. Understand what do you do better and, what they excel at; then repackage their winning ideas to fit your product and customers.  I love the term “Rip off and Duplicate” – you don’t have to reinvent the wheel, just perfect it!

Have I left anything off this list?  I’d love to hear.

About my Coaching:

After many years as a corporate marketing professional I created and own RedMatchtick.com; a platform from which I offer coaching to help small businesses owners and managers do better modern marketing.   The big reason is that I set up my own businesses in 2010 and quickly found that digital marketing has made the art of attracting, finding and retaining customers so incredibly accessible to small and big business, alike!

But, as with most solutions, Small Businesses need a System to define:

  1. The problems solved by your products or services,
  2. Who your best customers are,
  3. Where they are,
  4. How to build relationships with them, because the funny old thing is … that people buy from businesses they trust!
  5. Strategies that seamlessly integrate your entire customer journey to avoid the “’I Say – I Do Gap” and improve conversion rates.
  6. Customer Service that retains customers because it’s x8 cheaper in every way to keep a customer than convert a new one.

Contact me if you want me to SHOW YOU HOW to do any or all of the above!


Decide to Drive 2024, Instead of Being Driven

Embark on a journey to elevate your digital marketing game with a personal touch that sets you apart in the bustling online space.

Transitioning to digital marketing doesn’t mean abandoning the methods that have worked for you in the past.

 Instead, it’s about expanding your toolkit.

Unlock Digital Marketing Without Losing Your Personal Touch offers you a unique opportunity to Decide to Drive 2024, steering your business towards unprecedented success.

As you dive into our specially curated workshops, you’ll discover the power of intention, the magic of precise customer targeting, and the art of crafting content that resonates.

Get ready to transform your approach, connect with a community of like-minded go-getters, and master the strategies that will amplify your voice and propel your brand into the spotlight.

Let’s turn your digital marketing dreams into tangible triumphs together!

Part 1: Intentional Goal Setting to Embrace Digital Marketing in 2024

Intentional Digital Marketing Goal Setting

Welcome to the 1st   Foudnational Sep in a transformative journey that will redefine how you approach success.

LESSON 1 Duration: 5 min 10 sec. 

Get in the zone with Motivational Quotes  

LESSON 2 Duration: 7 min  

INTRODUCTION to why you need to get INTENTIONAL to set Digital Marketing Goals and succeed in 2024

LESSON 3 Duration: 9 min 

Get Intentional about Your Best Year Yet!

DOWNLOAD  Worksheet

LESSON 3 Duration:  11 min    

Digital Marketing Goal Setting Made Simple:  Learn How

DOWNLOAD SMART Goals Worksheet

Part 2: Niche Marketing Mastery

What’s Next on Your Journey to Embracing Digital Marketing?
Duration: 3 min 45 secs

who do you sell to? Niche focus

As you contemplate embracing digital marketing for 2024, consider the power of focusing on a niche.

We have demonstrated how the Marketing Goals you should have just set are inextricably linked to niche marketing and targeting ideal customer avatars or buyer personas.

Imagine a world where every marketing effort you make lands in the lap of the perfect client.

That’s the transformative power of identifying your ideal customer, a journey I’ve navigated with great success.

Yet, the leap from a broad-based to a niche-focused strategy can seem daunting.

How do you make this transition without losing the rich, personal touch that has been the bedrock of your real estate career?

This transformation means more than just staying afloat in a saturated market; it’s about thriving. It’s about reaching the right people, with the right message, at the right time.

And the result?

A business that operates with laser-focused efficiency and resonates deeply with each handshake—virtual or otherwise.

I’m here to guide you through this digital terrain, armed with experience and strategies that honour your traditional values.

Join me as we unlock the steps to identifying and captivating your buyer persona. Learn how these strategic shifts can create a ripple effect, leading to exponential growth over time.

Introducing the “Niche Avatar Focus” Short Series

I’ve created a **FREE quick hour-long short course** in 8 quick bite-size videos to help you understand how this is a game-changer for your marketing strategy.

**Note:** This FREE ACCESS is available for a limited time only!

This short series of videos is designed specifically for business owners and professionals like you, who have a wealth of experience and are ready to evolve.


  • **WHAT:** Avatars or Personas that help you talk directly to your ideal prospects.
  • **WHY:** The necessity of these personas for your business.
  • **HOW:** To research Demographics, Behaviours, and Psychographics that define what they want, where they want it, and when they want it!


online course identify your ideal customer avatar


Part 3: The Secret to Successful Content Marketing

Part 3 Unlocks AFTER you have Completed Part 2!


What is Content Marketing and Why do You Need it?

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and engage a target audience.

The primary goal is to build a relationship with the audience, establish trust, and ultimately drive profitable customer action.

Content marketing involves creating various types of content, such as social media posts, articles, blogs, videos, infographics, and more, tailored to meet the needs and interests of the target audience.

By providing valuable information, business owner can position themselves as trusted experts in their industry and create brand awareness, ultimately driving customer loyalty and conversions.

The secret to content that captivates, and converts is on the horizon.

Stay tuned for the big reveal!

The Secret to Successful Content Marketing





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