Marketing Made Simple as A, B, C

Unlock Digital Marketing Without Losing Your Personal Touch

Unlock Digital Marketing Without Losing Your Personal Touch

Your Social Strategy this year must include a shift from

  • quantity to …quality content
  • quantity to …quality audience
  • just being there to …having clear goals and objectives
  • running out of time to …working smart

Do what you do best & let Redmatchstick Marketing do the rest.

Our Ignited Marketing Package gets us on your Team to HELP YOU DO IT!

A weekly marketing meeting (on Skype or Google Hangouts) to help you address challenges, strategize, brainstorm, plan and implement.

We bring expertise and shortcuts that help you focus on what you do best, thus work smarter!

Suddenly the “How” no longer holds you back and things get DONE!


Should you be on Google+ ?

Google’s alternative to Facebook deserves your attention if you are targeting a professional audience and most important for your site’s organic SEO on the world’s major search engine!
Google+ is still very much the new kid on the social networking block but it will be effective in getting you to Males who are heavy users of social networks; who work in technology; are college students; photographers and trainers.

Why be on Google+?

• 540 million active monthly users

• Average age is 28 years

• +1’s help URL ranking, beats FB share, link building and keyword usage

• 1,6 billion total users

• The figures are huge but significantly less than the 1,28 billion Facebook and 1 billion+ Twitter users; so you may be able to stand out more easily.

• 68% Google+ users are male professionals

• The majority are in technical and engineering fields

• 22% of online adults visit Google+ x1 per month

• Its affiliation with the world’s most well-known and used search engine in the world

• It increases SEO which is a crucial part of customer acquisition

• It’s appealing and useful, for professional people just looking for a casual social media network.

• Interaction for B2B training businesses is high and therefore highlights an opportunity to reach the meetings and conference industry

• Google+ can help you target niche communities

• Excellent for learning more about applicable target markets and for providing information to them about how you add value

• Ties into a Google network that contains Drive, Maps, and YouTube

• Compatibility with YouTube, the Google Hangouts function (video conferencing); also +1 Circles and Communities make segmented sharing easy; all of which make brand awareness and content marketing simpler

• One of G+’s best features is “Hangouts”, a free video chat and screen-sharing feature that you can use to conduct meetings with your remote teams; also to schedule and set reminders for events

• Email marketers will understand the benefit of linking up with your Gmail users and getting heightened exposure rather than falling fowl of poor delivery to Gmail addresses.

25 Tips to help you be Good with Google+

1. Update your Google+ Profile.

2. Post in a tone that is more formal and professional than Facebook.

3. Use 2 – 3 Hashtag’s per post.

4. Hashtags have major search value. So use your target markets’ search terms and trending #’s. (See what’s popular in your location – Google Trends is hugely interesting).

Get the rest by subscribing to our Insider’s only Newsletter


Instagram is an image and video based platform ideal for the food, fashion, luxury, and lifestyle industries.

Instagram has changed from a “Maybe we should” to a “Must-have,” especially for retail brands and image-friendly businesses like restaurants, clothes and fashion, food, architecture, technology, designers, etc..

Why should you Instagram?

• Instagram in SA saw impressive growth from under 100 000 users in 2013 to 680 000 last year

• 57% of users access the site on a daily basis, only 6 points behind Facebook, and 11% ahead of third-place Twitter

• 5th most popular social media platform, it has the second-most devoted users

• 200 million active users

• 60 million images are posted per day

• An average of 1.6 billion Likes every single day

• 23% of Teens consider Instagram their favourite network

• It is big for the 18-29 age group

• Instagram increased 25% for Millennials, 31% for Gen X and 8% for Boomers during the last 6 months of 2014.

25 Inspiring Instagram Tips

1. Use images that best represent your brand.

2. Add personality to expand brand awareness.

3. Show a different side of the business with humorous, light-hearted & creative content.

4. Post once a day.

Get the rest by subscribing to our Insider’s only Newsletter

Do have valuable insights to add?  Please share generously in the Comments below…

Next time … our take on LinkedIn and Pinterest.

Just so you know, we are really looking far and wide to find you this red hot content but if you are not on board with Redmatchstick and have the time, you can find it all here …


Which Social Media Platforms Are Best Suited for Your Business?


What is Pinterest? [INFOGRAPHIC]

http://www.simplymeasured.com/#SocialMarketing Planning Guide 2015

Decide to Drive 2024, Instead of Being Driven

Embark on a journey to elevate your digital marketing game with a personal touch that sets you apart in the bustling online space.

Transitioning to digital marketing doesn’t mean abandoning the methods that have worked for you in the past.

 Instead, it’s about expanding your toolkit.

Unlock Digital Marketing Without Losing Your Personal Touch offers you a unique opportunity to Decide to Drive 2024, steering your business towards unprecedented success.

As you dive into our specially curated workshops, you’ll discover the power of intention, the magic of precise customer targeting, and the art of crafting content that resonates.

Get ready to transform your approach, connect with a community of like-minded go-getters, and master the strategies that will amplify your voice and propel your brand into the spotlight.

Let’s turn your digital marketing dreams into tangible triumphs together!

Part 1: Intentional Goal Setting to Embrace Digital Marketing in 2024

Intentional Digital Marketing Goal Setting

Welcome to the 1st   Foudnational Sep in a transformative journey that will redefine how you approach success.

LESSON 1 Duration: 5 min 10 sec. 

Get in the zone with Motivational Quotes  

LESSON 2 Duration: 7 min  

INTRODUCTION to why you need to get INTENTIONAL to set Digital Marketing Goals and succeed in 2024

LESSON 3 Duration: 9 min 

Get Intentional about Your Best Year Yet!

DOWNLOAD  Worksheet

LESSON 3 Duration:  11 min    

Digital Marketing Goal Setting Made Simple:  Learn How

DOWNLOAD SMART Goals Worksheet

Part 2: Niche Marketing Mastery

What’s Next on Your Journey to Embracing Digital Marketing?
Duration: 3 min 45 secs

who do you sell to? Niche focus

As you contemplate embracing digital marketing for 2024, consider the power of focusing on a niche.

We have demonstrated how the Marketing Goals you should have just set are inextricably linked to niche marketing and targeting ideal customer avatars or buyer personas.

Imagine a world where every marketing effort you make lands in the lap of the perfect client.

That’s the transformative power of identifying your ideal customer, a journey I’ve navigated with great success.

Yet, the leap from a broad-based to a niche-focused strategy can seem daunting.

How do you make this transition without losing the rich, personal touch that has been the bedrock of your real estate career?

This transformation means more than just staying afloat in a saturated market; it’s about thriving. It’s about reaching the right people, with the right message, at the right time.

And the result?

A business that operates with laser-focused efficiency and resonates deeply with each handshake—virtual or otherwise.

I’m here to guide you through this digital terrain, armed with experience and strategies that honour your traditional values.

Join me as we unlock the steps to identifying and captivating your buyer persona. Learn how these strategic shifts can create a ripple effect, leading to exponential growth over time.

Introducing the “Niche Avatar Focus” Short Series

I’ve created a **FREE quick hour-long short course** in 8 quick bite-size videos to help you understand how this is a game-changer for your marketing strategy.

**Note:** This FREE ACCESS is available for a limited time only!

This short series of videos is designed specifically for business owners and professionals like you, who have a wealth of experience and are ready to evolve.


  • **WHAT:** Avatars or Personas that help you talk directly to your ideal prospects.
  • **WHY:** The necessity of these personas for your business.
  • **HOW:** To research Demographics, Behaviours, and Psychographics that define what they want, where they want it, and when they want it!


online course identify your ideal customer avatar


Part 3: The Secret to Successful Content Marketing

Part 3 Unlocks AFTER you have Completed Part 2!


What is Content Marketing and Why do You Need it?

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and engage a target audience.

The primary goal is to build a relationship with the audience, establish trust, and ultimately drive profitable customer action.

Content marketing involves creating various types of content, such as social media posts, articles, blogs, videos, infographics, and more, tailored to meet the needs and interests of the target audience.

By providing valuable information, business owner can position themselves as trusted experts in their industry and create brand awareness, ultimately driving customer loyalty and conversions.

The secret to content that captivates, and converts is on the horizon.

Stay tuned for the big reveal!

The Secret to Successful Content Marketing





3 thoughts on “Social Media Part II: Google+ and Instagram”

  1. Blow Your Competitors Out Of The Water With These Seo Tricks

    A site you construct might look actually fancy and pack in a
    lot of features, but ask yourself an honest concern here:
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    This is the issue you’re going to have unless you attend to the concern of SEO, so bone
    up on your skills.

    Enhance your website traffic and the earnings from your website by ensuring it has no busted links or pages.
    Broken links prevent clients from navigating your website.
    Broken pages are worse, ever since the material is just missing.
    Damaged content can’t be indexed by online search engine either, which is also bad marketing.

    Even saved images and video files on your server can provide a chance to enhance in the rankings, so
    make sure that you’re constantly saving files with keywords.
    For instance: If you have an image on your website dealing with weight reduction, like a before-and-after photo, make sure you include an appropriate keyword in the title when you save the image.

    Prevent making use of keywords that are of no significance
    to your website or item. When you do, web crawler bots may error your website as spam
    and blacklist your website from the search engine result.
    On the other hand, be sure to include all appropriate keywords on your house page
    as this is the page you ought to want your consumers to see initially.

    Be specific about your keywords and expressions and keep it basic.
    If you aim to capture every keyword in your specific niche, you will have spread yourself too
    thin. Target a choose few and use them artistically and often while still keeping a natural flow to
    your page. By doing this you can press to the top of the list much simpler.

    Efficient SEO techniques will certainly not need a high level of skill and even a lot of effort.
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    For more reference: visit us at SEOBloggerninja

  2. In Part I we’ve already talked about how a typical news feed of a social media user is a waterfall of information, and how algorithmic feeds, such as one of Facebook, make it even worse.

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