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Unlock Digital Marketing Without Losing Your Personal Touch

Unlock Digital Marketing Without Losing Your Personal Touch

In the ever-evolving landscape of social media marketing, the habit of familiar tactics often masks their potential for harm.

These 30 Social Media Marketing Mistakes could be harming your brand.

Embracing new approaches isn’t just a matter of novelty; it’s a vital necessity.

As busy business owners, it’s easy to fall prey to the comfort of routine especially when a lack of time to learn new ways unwittingly perpetuates damaging habits that hinder rather than enhance our strategies.

The switch to fresh methodologies becomes not just advantageous but imperative.

In this blog post, we delve into a simple but comprehensive list of outdated practices.

You will also read suggestions for embracing innovative new ways to invigorate rather than sabotage your marketing efforts.


  1. Spray & Pray
  2. Too Much Selling
  3. Inconsistency
  4. Lacking Branding Identity
  5. Lacking Authenticity
  6. Hiding Yourself
  7. Buying Followers
  8. Too Many Hoops
  9. Neglecting Engagement
  10. No Clear CTA
  11. Links on Instagram Captions
  12. Staying Stuck and Standard
  13. Posting at the Wrong Time
  14. Liking Your Own Posts
  15. Oversharing
  16. No Editing
  17. Copying & Pasting
  18. Ignoring UGC
  19. QR Codes on Social Graphics
  20. Irrelevant Hashtags
  21. Not using CamelCase for Hashtags
  22. No Keywords in Captions
  23. Watermarks on Visuals
  24. No List Building
  25. Not Using Video
  26. SpreadiNg Yourself Thin
  27. No Strategy
  28. Marketing in the Dark
  29. Not Using a Content Calendar
  30. Forgetting Logins
Watch my Workshop video or jump to the mistakes you want to fix first!

#1 Spray & Pray.


The “Spray & Pray” approach epitomises the big mistake of neglecting TARGETING in a social media strategy.

When you talk to everybody nobody hears you.

When you talk to one person or one niche or one ideal customer about what matters most to them they lean in to listen.

When you cast a wide net with generic content, this often results in the deafening noise of messages lost in the digital black hole.

It’s the equivalent of whispers in a crowded room are drowned out by the buzzing cacophony.

When your message lacks a specific focus, it fails to resonate with anyone in particular. However, when you aim your content directly at a specific niche or ideal customer, something remarkable happens resonance.

Tailoring your message to address specific pain points, interests, and curiosities fosters a profound connection.

Engagement isn’t a numbers game; it’s about the depth of connection. I

t’s about sparking that nod of recognition or the “This is for me” moment.

This level of connection is the fuel that propels your social media strategy.

People will not engage if they don’t resonate with what you are talking about.  No resonance will impact your return on investment negatively, especially if you’re running ads or boosting posts.

#2 Too Much Selling


Establishing trust and rapport with your audience precedes any successful sale.

This foundation is laid through content that doesn’t just broadcast sales pitches but rather engages, captivates, and genuinely connects.

Picture your content as a conversation.

Would you enjoy a conversation where someone relentlessly pushes products or services without a moment’s pause?

Unlikely. Similarly, your audience seeks valuable interactions, not a constant barrage of sales pitches.

To achieve this, the 80/20 principle comes into play.

It advocates that 80% of your content should focus on enrichment, entertainment, and education. This approach draws people in, captivates their interest, and earns their trust. It’s about creating content that enriches their understanding, entertains them, or teaches them something new.

The remaining 20% of your content is where the selling happens. However, this selling isn’t aggressive. It’s informed by the relationships you’ve cultivated through your engaging, value-driven content.

By respecting the SOCIAL aspect of social media, you transform your platform.  It should be a space where people willingly engage, listen, and eventually, choose to buy based on the trust and rapport you’ve nurtured.

You need to take people from social media on to your e-mail list, a one-on-one communication where you can actually SELL to them.

#3 Inconsistency.

Consistency in your social media presence is the heartbeat of meaningful engagement. Inconsistency breeds disconnection and disengagement.

In the digital space, inconsistency is like a conversation abruptly halted mid-sentence.

Social Media algorithms operate on a simple principle: engagement begets visibility.

When you’re inconsistent, the algorithm that governs social media platforms isn’t punishing you; it’s merely responding to the absence of signals. If your content fails to elicit engagement, the algorithm interprets it as disinterest and gradually sidelines your posts.

But it isn’t just about algorithms; it’s about trust. Building trust is akin to nurturing a relationship. You can’t forge a strong bond by sporadically showing up and disappearing for periods. It erodes the foundation of reliability and reliability is the bedrock of trust.

Consistency is also not solely about frequency; it’s about reliability and dependability. It’s about being present consistently enough for your audience to rely on your content without feeling inundated or neglected.

In the digital landscape, being a steady presence demonstrates commitment, and reliability, and fosters the kind of engagement that keeps your content visible and resonant.

#4 Lacking Brand Identity

The essence of carving a niche in the digital sphere revolves around brand identity. Whether you’re an individual agent or an affiliate, your personal brand is the magnetic force.  It should set you apart amidst the sea of content and draw ideal customers closer.

Your Brand Identity is the canvas upon which you paint your unique character, a character that cannot be replicated.

Think of it as your digital fingerprint. Your brand identity is an expression of your distinctiveness, attracting those who resonate with your story, values, and persona. Without this clear identity, your messaging lacks the cohesive thread that binds it together.  Without definitive branding, you get a disjointed visual presence and a scattered message.

The power of a clear brand identity is its ability to create recognition.

When people see your content, they should instinctively say, “Ah, that’s [Your Name].” This recognition fosters a sense of familiarity and trust, crucial elements in the realm of engagement.

Conversely, failure to establish a cohesive brand identity causes disconnection within your audience, triggering the algorithm to interpret the lack of engagement. This cycle perpetuates wasted content that floats in digital oblivion.

Beyond recognition, a strong brand identity is what sets you apart in a crowded arena. It gives you the competitive edge needed to stand out.

#5 Lacking Authenticity

social media mistake #5 Lacking Authenticity

In an era dominated by digital avatars and stale headshots, authenticity emerges as the beacon of genuine connection. Your profile image or business card might seem trivial, but they serve as the window through which people perceive you. Relying on outdated, impersonal visuals inadvertently thrusts you into the “me too” crowd, blending you in with the multitude rather than standing you out.

Human connection remains the cornerstone of relationships, and the one constant in the new AI world is the search for that human connection. When you present yourself authentically, as a fellow human connecting with others, your content transcends the superficial and resonates on a deeper level. It’s about showing up as you, not a carbon copy of what’s expected.

Authenticity is the gateway to transparency. People seek to pull back the curtain, to understand the person behind the screen. It’s about showcasing the real you, quirks and all, enabling others to gauge if you’re the person they want to connect with.

By embracing authenticity, you invite your audience into your world. You allow them to witness the person behind the brand, fostering a sense of closeness and relatability that goes beyond mere transactional relationships.

In a world inundated with polished personas, authenticity becomes the rare gem that captivates and forges enduring connections.

#6 Hiding Behind a Mask

The magnetism that draws your ideal customers isn’t found in a polished brand image alone.

 It’s about revealing the person behind the brand and showcasing your beliefs, values, and personality. People seek connections that resonate on a human level, not with flawless, impersonal entities.

Perfection lacks relatability. When you present an image of flawlessness, you create an unbridgeable gap between yourself and your audience. Trust, the linchpin of meaningful relationships, suffers in this vacuum of authenticity.

The true power of your brand isn’t solely in logos and colours; it’s in the emotion and personality you infuse into your content. It’s about embracing imperfection, sharing your story, and inviting others to connect with the real, unfiltered you.

This raw, genuine approach is what sparks genuine connections and fosters enduring relationships.

#7 Buying Followers

social media mistake #7 Buying Followers

The allure of quick and inflated numbers through buying followers or email lists can be tempting, but it’s a perilous path with adverse consequences.

Buying followers sends misleading signals to the algorithms governing social media platforms. These purchased followers might not align with your target audience, causing the algorithm to misinterpret who you’re trying to attract. Consequently, your content is presented to the wrong audience, diluting the potential for genuine engagement.

The ramifications of buying followers extend beyond misleading algorithms. It leads to a paradox where the audience you’ve gained doesn’t engage with your content, resulting in a dismal return on investment.

Ultimately, the value lies in fostering an organic audience that genuinely connects with your content, ensuring that every engagement is meaningful and aligned with your brand’s goals.

#8. Too Many Hoops

social media mistake #8. Too Many Hoops

Simplicity is key.

Often, we unknowingly create barriers by demanding excessive information or burying contact details in minuscule fonts within visual content. Expecting people to squint, decipher, and manually jot down contact details is a surefire way to deter engagement.

Instead, the solution lies in the caption of your posts. This space allows for a direct, accessible avenue where people can easily read and engage with your content. Placing clear and concise contact details, such as clickable email addresses or WhatsApp numbers, eliminates unnecessary hurdles.

Avoid cluttering social media posts with excessive contact details. Your logo or a simple reference to your website can suffice, directing interested individuals to find more information at their convenience.

Remember, complicating the process of engagement leads to frustration, and frustrated individuals are quick to abandon ship. This translates to decreased participation and diminished conversion rates. If your goal is genuine engagement or encouraging people to reach out, simplicity and ease should be your guiding principles.

Put yourself in your customer’s shoes. Revisit your posts from their perspective and ask: Does this content achieve what I intend?

Streamlining the process, making it effortless, and readily accessible is pivotal to fostering meaningful connections and encouraging desired actions.

#9 Neglecting Engagement

Neglecting Engagement is like closing the door on potential connections and sabotaging the trust-building process.

While it’s important to weed out irrelevant or spammy comments, genuine engagement deserves your attention and acknowledgement. Every interaction and every conversation is an opportunity to cultivate trust and show your commitment to listening and valuing your audience.

By turning a blind eye to genuine conversations, you inadvertently signal disinterest, not just to your audience but also to the algorithms governing social media platforms. These algorithms thrive on engagement, and ignoring conversations sends a negative signal, diminishing the visibility of your content.

Moreover, how you engage—or don’t engage—reflects on your customer service perception. If you neglect conversations on one platform, it conveys a message of indifference, prompting individuals to question your responsiveness across all channels.

Responding to every WhatsApp message, even with a simple acknowledgement like a thumbs-up, speaks volumes. It demonstrates you are present and attentive, and sets you apart in an environment where ignoring messages has sadly become a trend.

#10 No Clear Call to Action (CTA)

social media mistake #10 No Clear Call to Action (CTA)

Every piece of communication you send out should have a purpose, a clear objective, and a call to action that guides your audience on the next step.

Assumptions have no place in effective communication. If you desire comments, shares, clicks, or purchases, you must explicitly state it. Your audience won’t magically discern what you want them to do next; you need to articulate it.

A CTA is the compass that directs your audience’s actions. Without it, your content becomes aimless noise in the vast digital landscape. By clearly stating your intentions—whether it’s asking for engagement, shares, or guiding them to a link—you empower your audience to take the desired action.

Each post, email, or message should have a purposeful objective, steering your audience toward the action you wish them to take. Whether it’s a simple “comment below,” “share this post,” or “click the link to learn more,” these explicit directions enhance the effectiveness of your communication.

A CTA ensures your marketing message serves a distinct purpose rather than getting lost amidst the noise of countless other messages.

#11 Links in Instagram Captions

social media mistakes #11 Links in Instagram Captions

Instagram’s limitations with clickable links in captions are a crucial aspect to consider when crafting your content strategy on the platform.

Expecting users to manually type out URLs from captions is not practical. Instead, leverage the bio section effectively. The link allowance in the bio section—limited to five—presents a valuable opportunity to direct your audience to specific destinations.

In your captions, use a clear call to action (CTA) that prompts users to check out the link in your bio. Keep it straightforward and direct. Utilizing these five links wisely is key. Whether it’s for blog posts, product pages, sign-up forms, or other destinations, align your captions with a compelling reason to visit your bio’s designated link.

Instagram users are familiar with this approach, making it an effective method to channel traffic to your intended destinations without relying on cumbersome manual typing of URLs.

#12 Staying Stuck & Standard

Staying Stagnant and clinging to the familiar can be detrimental in the ever-evolving landscape of digital marketing and content creation.

Creativity thrives on evolution; what worked yesterday might not work today. Experimenting with various content formats—animations, static posts, videos, carousels—keeps your feed dynamic and engaging. Understanding these formats and being willing to explore and learn them is essential. Your audience evolves, and so should your content strategy to align with their preferences.

Trends serve as the pulse of the digital world. By staying attuned to trends and incorporating them into your strategy, you stand out amidst the sea of content. Being up to date doesn’t just garner attention; it also adds an element of unexpectedness that captivates your audience.

#13 Posting at the Wrong Time

Consider your audience’s routines and habits. Posting content when they are least likely to engage—such as during rush hour traffic or when they’re occupied with other activities—results in reduced visibility. Your audience might miss your content entirely, scrolling past it amidst their busy schedules.

Moreover, timing affects visibility within the algorithm. Posting at a time when your audience isn’t actively scrolling means your content gets buried beneath newer posts by the time they return to their feeds. As a result, your content might not receive the attention you desire, leading to lower engagement rates.

To optimize engagement and visibility, it’s crucial to understand your audience’s behaviour patterns. Posting when they are most likely to be active and receptive to your content—such as in the evening or during leisure times like coffee breaks—increases the likelihood of your posts being seen and engaged with, thus boosting your overall engagement metrics.

#14 Liking Your Own Post

social media mistake #14 Liking Your Own Post

Liking Your Own Post is simply needy or vain, you choose.

Social media is about engaging with your audience, and liking your own post might give off the impression that you’re trying to artificially boost engagement.

Instead, focus on creating content that naturally resonates with your audience and encourages genuine interactions.

It’s better to let your content speak for itself and allow others to engage with it authentically. Your audience’s engagement will have a more significant impact and convey a more authentic perception of your brand than a self-like ever could.

#15 Oversharing

social media mistake #15 Oversharing

Finding the balance between authenticity and oversharing is crucial in maintaining a professional and relatable presence on social media.

While Authenticity is about building connections and trust with your audience, Oversharing can lead to discomfort or a disconnect.

Before sharing, consider the value it adds to your audience’s understanding of you and your brand. Will it strengthen the bond by providing insights or helpful information, or is it merely self-serving?

Maintain professionalism by steering clear of divisive topics like politics or religion, which can alienate or stir unnecessary controversy. Establishing boundaries ensures you stay within the realm of your brand identity and align with your audience’s expectations.

Personal stories can be powerful, but oversharing intimate details might make your audience uncomfortable. Once you understand your brand’s identity and your audience’s preferences, you’ll be better equipped to gauge where the line between authenticity and oversharing lies.

#16 Not Editing Posts (or letting Perfectionism hold you back)

social media mistake #16 Not Editing Posts (or letting Perfectionism hold you back)

Editing posts is a powerful tool that can save the day when mistakes slip through. Those little editing buttons at the top of your post are like your safety net in the world of social media.

Perfectionism can be a stumbling block, but don’t let it hold you back from making necessary edits. It’s completely normal to miss things, especially in the rush to get a post out. The ability to go back, review, and fix errors is a valuable feature that ensures your content is accurate and professional.

Taking the time to edit shows your audience that you care about the quality of your content and their experience. Correcting mistakes demonstrates your attention to detail and responsiveness, fostering trust and credibility.

Remember, no one expects perfection. We’re all human, and mistakes happen. Embrace the edit feature as your ally, allowing you to refine and improve your posts, ensuring they truly represent the message you want to convey.

#17 Stop AI Copy & Paste

social media mistake #17 Stop AI Copy & Paste

While AI can assist in generating content, it’s crucial to infuse your unique voice and tone into the material.

Avoiding copy-and-paste strategies is essential to ensure your content resonates authentically with your audience.

Instead of directly using AI-generated or coached content, treat it as a foundation to build upon. Copy the content into a document or planner and then personalize it to align with your brand’s voice, tone, and values.

Editing and adapting the content allows you to inject your personality, making it more relatable and engaging for your audience. It’s about customizing the material to reflect your authenticity and distinctiveness, thereby creating a genuine connection with your audience.

#18 Ignoring User Generated Content (UGC)

social media mistake #18 Ignoring User Generated Content

When your audience actively creates and shares content related to your business, it’s an invaluable asset that builds credibility and trust because it’s authentic and genuine.

Finding ways to stimulate and gather user-generated content can elevate your marketing strategy.  Good ways to encourage UGC are contests, incentives, or simply inviting feedback and stories.

Nurturing this kind of engagement establishes a strong connection with your audience and delivers the genuine value your brand offers.

Encouraging your audience to share their experiences, reviews, or images of your product or service in action fosters a sense of community and trust. People are more likely to believe and engage with content created by their peers than traditional marketing materials.

Sharing user-generated content on your page not only features your customers’ experiences but also serves as social proof, highlighting the positive interactions people have with your brand. It’s like word-of-mouth on steroids.

#19 QR Codes in Social Media Visuals

social media mistake #19 QR Codes in Social Media Visuals

QR codes serve as fantastic bridges from offline to online experiences. However, their use within social media visuals might not align with how users interact with content on these platforms.

Social media is predominantly accessed via mobile devices where users scroll through content. Expecting users to capture a QR code from a social media post using the same device they’re using to view the post becomes impractical.

QR codes are incredibly useful for offline materials like flyers, physical displays, or presentations where individuals can easily scan them using their mobile devices to access online content. In these scenarios, they facilitate a seamless transition from physical material to digital interaction.

In the social media space, where users are already online, incorporating QR codes into visuals might not yield the desired results. Instead, consider utilizing other direct clickable methods like links in bios or captions to guide users to specific online destinations from within the social media platform itself.

#20 Irrelevant (or too many) Hashtags

Hashtags are powerful tools for categorizing content and enabling searchability. However, using irrelevant hashtags can have adverse effects on your content’s visibility and authenticity.

Hashtags are meant to group related content, making it easier for users to find posts on specific topics or interests. When used appropriately, they enhance discoverability and engagement.

However, using irrelevant hashtags that don’t align with the content of your post can be misleading and diminish the authenticity of your message. It might attract users who are searching for a different topic, resulting in low engagement or even alienating your intended audience.

It’s essential to use meaningful and relevant hashtags that accurately represent the content of your post. This ensures that your content reaches the right audience and contributes meaningfully to the ongoing conversations or topics associated with those hashtags.

Incorporating branded hashtags, like our #LeaveOrdinaryBehind example, is a fantastic way to foster engagement and create a community around your brand. These hashtags should be specific to your brand or campaigns, encouraging users to engage and contribute content related to that specific theme or message.

A simple guideline to follow on Instagram is 3 to 5 #s including Brand Hashtag + Location Hashtag + Industry Hashtag + Product/Service Hashtag + Target Niche

Only two to three hashtags on a Facebook post are sufficient so use them wisely!

#21 Not Using Camel Case

Camel Case can significantly improve the readability of longer hashtags. It involves capitalizing the first letter of each word within the hashtag, making it easier for users to read and comprehend, especially when the hashtag consists of multiple words.

In my example:  #LeaveOrdinaryBehind camel case is this capital L capital O capital B when you have a long hashtag; written in all lowercase letters can sometimes become challenging to decipher, blending the words and making it harder to interpret.

By using Camel Case, each word within the hashtag becomes distinct, aiding readability and comprehension.

This technique is especially useful when you want people to use the hashtag to engage with your content, enter a contest, or participate in a conversation. It simplifies the process of typing out the hashtag accurately and encourages its use by making it more accessible and visually appealing.

#22 Not using Keywords in Captions

Incorporating keywords into your captions and image titles can significantly enhance your content’s visibility and search engine optimization (SEO).

While crafting captions for your audience, integrating relevant keywords seamlessly can provide vital context to the algorithms. These keywords signal the subject matter of your post, aiding the algorithms in understanding and categorizing your content. It’s a smart way to optimize your content for search engines and increase its discoverability.

Additionally, naming your image files with descriptive and keyword-rich titles before posting them adds another layer of optimization. Including your brand name and relevant topic in the image, and title provides additional cues to the algorithms about the content, improving its chances of appearing in relevant searches.

This synchronization between the content of your post, the keywords used in captions, and the image titles creates resonance. It helps the algorithms comprehend the context of your content, making it more likely to be shown to users searching for related topics.

#23 Water Marks On Visuals

social media mistake #23 Water Marks On Visuals

Watermarks on visuals can sometimes imply a lack of trust or indicate concern about image theft. While they can serve as protection for copyrighted images, they might also distract from the content itself and affect its aesthetic appeal.

Focusing on creating and using more of your own unique images is a powerful strategy. Authenticity is valued more than ever in today’s digital landscape. By using original and unique visuals, you not only avoid concerns about image ownership but also reinforce your brand’s authenticity and originality.

As mentioned earlier, titling your images with descriptive and keyword-rich titles is another effective method. It not only assists algorithms in understanding the content but also establishes a clear connection between the image and the subject matter, further enhancing its discoverability.

There are many free sites such as these on my ultimate list of free image websites and if you are on my CONTENT COACHING you get Canva templates with more amazing quality free images than you could ever need.

As you can see we use images and graphics to reinforce all our written communication.  We have an Ultimate List of Sites to Download copyright free imaages, video and audio … get a copy HERE!


#24 No List Building

Relying solely on social media for your business presence has its risks. It’s akin to building your business on rented land—you have limited control and are subject to the platform’s changes and algorithms.

Moving followers from social media platforms to a dedicated list, whether it’s an email, WhatsApp, or SMS list, is crucial. This step transforms passive audience members into potential leads or prospects who have expressed interest in your offerings.

Once individuals opt into your list, they move from being part of an audience to becoming leads. This transition allows for more personalised and direct communication. You can nurture these leads with targeted content, exclusive offers, or valuable information, gradually warming them up and increasing the likelihood of conversion.

Having your own list provides you with a direct and reliable channel to communicate and build relationships with your audience outside the limitations of social media platforms. It grants you more control and flexibility in engaging with your prospects, fostering trust, and strategically converting them into clients or customers.

#25 Not using Video

Video content has become an incredibly powerful tool in the world of social media marketing. It’s dynamic, engaging, and resonates strongly with audiences across various platforms.

Creating videos allows you to highlight features and uses of your products or services in a more engaging and visually appealing way. A well-crafted video, whether it’s a walkthrough, a behind-the-scenes glimpse, or a product demonstration, can captivate your audience and convey your message more effectively than static images.

Adapting your video format to suit the platform is crucial. For platforms like YouTube, horizontal filming works best, while vertical formats are ideal for Reels and stories on platforms like Instagram and TikTok. Matching the format to the platform ensures that your content seamlessly integrates with users’ viewing habits.

The beauty of video content is its versatility. You can use it to tell your stories about you, your team, your products, share insights, or even use voiceovers to convey your message effectively.

Moreover, the analytics provided by these platforms give valuable insights into audience behaviour, helping you tailor future content based on their preferences.

#26 Spreading Yourself Too Thin

Spreading yourself too thin across multiple platforms without a clear understanding of where your audience is present can dilute your impact and efficiency.

Identifying your ideal customer and understanding their preferred platforms for engagement is key.

Being present on platforms where your audience actively engages ensures that your efforts are focused on ideal customers and are therefore more likely to yield positive results. If your target audience primarily uses Instagram or LinkedIn, it makes more sense to invest your time and resources there rather than on platforms where they are less active.

By concentrating your energy and resources on the platforms frequented by your ideal customers, you can deliver more focused and tailored content, fostering better engagement and connections with your audience. This strategy allows you to maximize your efforts and achieve better results by being where it matters most.

#27 No Strategy

Having a clear strategy is crucial in social media marketing. Without one, your content lacks direction and purpose. It’s like navigating without a map—you might wander, but reaching your destination becomes uncertain.

A well-thought-out strategy aligns your content with marketing objectives, guiding your audience down the sales funnel. Each piece of content should serve a purpose: raising awareness, capturing interest, demonstrating value, or encouraging action.

Understanding your audience is key. You need to be where they are, providing relevant content that resonates with their interests and needs. Tailoring your approach based on the “Why, What, Who, Where, When, and How” ensures that your content is targeted, engaging, and impactful.

The “Why” behind your content clarifies its purpose, the “What” details the message, the “Who” defines the audience, the “Where” and “When” determine the platforms and timing, and the “How” outlines the execution.

Embracing a structured strategy like our MARKETING MADE SIMPLE STRATEGY ensures that each post contributes meaningfully to your overall objectives, guiding your audience through a journey that nurtures and converts them from prospects to loyal customers.

#28 Marketing in the Dark

social media mistake #28 Marketing in the Dark

Social media insights are invaluable—they SHED LIGHT on your audience’s behaviour, preferences, and interactions with your content. When guided by a strategy with clear, SMART (Specific, Measurable, Achievable, Relevant, Time-bound) objectives, these insights become your compass, guiding your marketing efforts effectively.

Understanding your audience demographics, their preferences, and the type of content they engage with helps tailor your content strategy. Insights reveal what resonates most with your audience, allowing you to refine your content and delivery for better engagement.

Knowing where your audience spends their time on social media platforms helps optimize your presence. Platforms differ in user demographics and behaviours, so focusing on the ones frequented by your audience ensures more impactful engagement.

Timing matters too! Insights reveal the best times when your audience is most active. Posting at these peak times enhances the visibility and reach of your content, maximizing its potential impact.

By leveraging these insights, you can craft content that’s more targeted, timely, and appealing to your audience’s preferences, leading to increased engagement, and better reach, hence more effective marketing campaigns.

#29 No Content Calendar

social media mistake #29 No Content Calendar

A content calendar is a lifeline in social media marketing. It’s like a roadmap that guides your content strategy, ensuring consistency, relevance, and value for your audience.

Without a content calendar, managing your marketing efforts becomes challenging. Inconsistency in posting can result in losing followers, wasting resources, and delivering messages that don’t resonate with your audience’s needs.

A content calendar helps organise your content creation, scheduling, and distribution. It allows you to plan ahead, aligning your content with your marketing objectives, special events, campaigns, or seasonal trends. By having a clear plan, you can ensure a steady flow of engaging content that adds value to your audience.

For those finding the 29 challenges listed here overwhelming, joining our Content Coaching Community – CONTENT MARKETING KAIZEN – will be immensely beneficial. We provide unique content plans, coaching, templates, and bonus content, and offer support and guidance to enhance your social media marketing efforts.

#30 No Password Manager

no password maanger #30 No Password Manager

Securing Your Logins And Passwords is crucial in today’s digital landscape, especially on social media platforms and various online sites. Passwords serve as a gateway to your personal and professional information and keeping them safe is paramount.

Too many social media users are forced to create new profiles because they forgot their password manager or spend hours trying various options – who has time for that these days?

But even more importantly although it is hard to believe, people out there are trying to hack your profile and assume your identity to steal whatever they can.  You cannot continue to expose yourself to this threat.

A password manager is an excellent solution to ensure robust security for your login details.

It stores and encrypts your passwords in a secure vault, allowing you to generate strong, unique passwords for each account without the burden of remembering them all. Plus, it reduces the risk of using easily guessable or repetitive passwords.

Using a password manager also enables you to easily update and change your passwords regularly, enhancing your security against potential hacks or identity theft. By having a single master password to access the manager, you can ensure stronger protection for all your online accounts.

This approach not only safeguards your data but also provides peace of mind, knowing that your sensitive information is secure. It’s a proactive step toward maintaining robust online security in an era where digital threats are prevalent.

I’d love to hear if you have any pitfalls, you might have tripped over to help our community OR is there anything here you have found a powerful reminder?

We help time-poor and tech-challenged creatives, eCommerce business owners, coaches, and real estate professionals with MARKETING MADE SIMPLE training to generate sales leads. Unlike many, we take pride in passing on the expertise and knowledge we use in our businesses every day!

INVIGORATE your marketing with team Suze Bouwer, Marketing Coach Enabler, Coach, Mentor, Content Creator & Business Owner.

Whether you want to learn how or let us do it for you, you are most WELCOME to Marketing Made Simple and Effective!


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Welcome to the 1st   Foudnational Sep in a transformative journey that will redefine how you approach success.

LESSON 1 Duration: 5 min 10 sec. 

Get in the zone with Motivational Quotes  

LESSON 2 Duration: 7 min  

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Part 2: Niche Marketing Mastery

What’s Next on Your Journey to Embracing Digital Marketing?
Duration: 3 min 45 secs

who do you sell to? Niche focus

As you contemplate embracing digital marketing for 2024, consider the power of focusing on a niche.

We have demonstrated how the Marketing Goals you should have just set are inextricably linked to niche marketing and targeting ideal customer avatars or buyer personas.

Imagine a world where every marketing effort you make lands in the lap of the perfect client.

That’s the transformative power of identifying your ideal customer, a journey I’ve navigated with great success.

Yet, the leap from a broad-based to a niche-focused strategy can seem daunting.

How do you make this transition without losing the rich, personal touch that has been the bedrock of your real estate career?

This transformation means more than just staying afloat in a saturated market; it’s about thriving. It’s about reaching the right people, with the right message, at the right time.

And the result?

A business that operates with laser-focused efficiency and resonates deeply with each handshake—virtual or otherwise.

I’m here to guide you through this digital terrain, armed with experience and strategies that honour your traditional values.

Join me as we unlock the steps to identifying and captivating your buyer persona. Learn how these strategic shifts can create a ripple effect, leading to exponential growth over time.

Introducing the “Niche Avatar Focus” Short Series

I’ve created a **FREE quick hour-long short course** in 8 quick bite-size videos to help you understand how this is a game-changer for your marketing strategy.

**Note:** This FREE ACCESS is available for a limited time only!

This short series of videos is designed specifically for business owners and professionals like you, who have a wealth of experience and are ready to evolve.


  • **WHAT:** Avatars or Personas that help you talk directly to your ideal prospects.
  • **WHY:** The necessity of these personas for your business.
  • **HOW:** To research Demographics, Behaviours, and Psychographics that define what they want, where they want it, and when they want it!


online course identify your ideal customer avatar


Part 3: The Secret to Successful Content Marketing

Part 3 Unlocks AFTER you have Completed Part 2!


What is Content Marketing and Why do You Need it?

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and engage a target audience.

The primary goal is to build a relationship with the audience, establish trust, and ultimately drive profitable customer action.

Content marketing involves creating various types of content, such as social media posts, articles, blogs, videos, infographics, and more, tailored to meet the needs and interests of the target audience.

By providing valuable information, business owner can position themselves as trusted experts in their industry and create brand awareness, ultimately driving customer loyalty and conversions.

The secret to content that captivates, and converts is on the horizon.

Stay tuned for the big reveal!

The Secret to Successful Content Marketing





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