Hospitality & Tourism Marketing Services have been designed to help hotels, B&Bs, and lodges recover from the ‘Big-C’ pandemic and stand out and attract business.
It is essential to show that you are open for business and you run a professional establishment that is flexible and easy to do business with.
Inbound operators and agents who value time and ‘sell’ services face unnecessary challenges with hospitality information on rate sheets, contracts and fact sheets each year. We are even able to update your WETU content to reflect your updates
Unclear or contradictory information, and even worse, missing details, quickly eliminate consideration. In a nutshell, you don’t even get out the starting gates.
Covid has impacted every industry and embracing the opportunity to update your
Hospitality & Tourism Marketing communication has never been more relevant.
Distributing incorrect and confusing information to your clients will result in frustration and time-wasting. This may result in clients deciding to work with your competition, especially if the information they provide is fresh, clear and concise.
About the Hospitality & Tourism Marketing Players
A collaboration between Suze Bouwer, a marketing expert, and Janine Potgieter, a tourism product professional, brings you a unique RedMatchstick service.
Suze Bouwer has more than 30 years of marketing experience, 20 years of which was in the hospitality industry around Southern Africa, including 14 openings and launches. READ MORE
Janine Potgieter is highly regarded by practically every tourism hospitality establishment south of the Equator, serving some of the largest tour companies as Product Manager during a career spanning more than 30 years. LEARN MORE
These Hospitality & Tourism Marketing Services brings together all the product, service provider and supplier perspectives, ticking all the boxes, including branding, sales and marketing collateral, reputation building and the need for efficiency and accuracy to save time and avoid queries.
Hospitality & Tourism Marketing Services Portfolio
Sales & Marketing Collateral
Print & Digital Brochure Design
Designed for relevant niche markets
Fact Sheet
- Differentiate and highlight unique selling points
- Designed to target the relevant customer, e.g. inbound leisure market vs corporate market vs MICE market
- Professional branding, look and feel with logo and contact details
- Best use of images
- Location, facilities and, activities copywriting.
Rate sheets & Contracts
When the travel trade updates annual supplier contracts, product portfolios and packages, you can help by ensuring your information and rates are simple to upload and distribute. We help you get it right!
- Professional branding, look and feel with logo and contact details
- Clarity of rates with regards to room types, adults, children
- Validity periods and seasonal rates to meet tour operator requirements and travel trends
- Information relevant to the current trading conditions, e.g. cancellation fees under normal conditions vs COVID related conditions
- Child policies and specific room configurations per room type
- Flexible booking terms and conditions to accommodate requirements from international markets
- Clarity of payment terms
- Terms and conditions specific to FIT guests vs groups and series bookings
Sales Presentations
Powerpoint Slides for in-person or Zoom
3- 5 minutes Brand Video
Social Media Marketing
For those who do not have the band-with for this marketing tactic which goes beyond creating a pretty inspirational post, we have a DO-IT-FOR-YOU service, including content creation, distribution and Facebook Ads.
Find the Hospitality & Tourism Social Media Marketing Services best suited to your needs and budget.
Content Calendar
One of the most time-consuming but essential marketing tasks requires that you attract your Ideal Audience with consistent, quality content that grabs their attention, keeps their interest, and builds a desire to act.
All marketers know that communicating and building relationships is essential so that your business remains top of mind and prospects know – like – trust you when they are ready to buy.
Consistent and strategic daily content is required to create awareness and attract your ideal customers.
In the RedMatchstick Content Planner, we have done the heavy lifting for you, and all you have to do is get creative and customise the daily tips to suit your business and get creative.
Email Marketing
List Building and Email Marketing Strategy is the next step nurturing in the process of Trust in your social media audience of “Suspects“who Like & Know You.
The introduction of protection of personal information laws meant the businesses had no choice but to become compliant or risk their reputation.
Essential aspects of email marketing are:
- POPIA Compliant Database Management
- Protection of Subscriber Information
- List Building
- Email Automation
- Implementing a marketing activity that serves up the best ROI
Location Marketing
Google my Business is often underestimated, and this potent FREE marketing tool is neglected. Google My Business helps put the discovery of physical businesses on the world’s major search engine on steroids.
GMB provides you with the ability to list your business location on Google Maps and local search results.
Ensuring your location is accurate and taking ownership of your verified listing is essential. From there, you ensure your business is linked to your website, your contact information is correct, and regular updates are posted on your status to optimise your listing and promote offers.
Let’s get you taking ownership of your listing and set you up to optimise your location search on the No. 1 search engine.
Something else?
Tailormade marketing and project management services are available.
Send your request by email: mailto:info@redmatchstick.com
Hospitality & Tourism Marketing Services Fees
For indication purposes, rates are subject to written confirmation:
Multi Tourism Product Portfolios – project costs are subject to negotiation.
| Monthly Content Calendar | R 200.00 | Buy Now |
| Google My Business Set-up | R 890.00 | Buy Now |
| Email Marketing incl 1 lead magnet and 1 mailer | R 3 000.00 | |
| Email Database creation on Mailchimp | R 1 725.00 | |
| Social Media Marketing x4 posts per week | R 3 450.00 | |
| Fact Sheet x2 pages | R 1 725.00 | |
| WETU content update | R 1 725.00 | |
| Rate Sheet / Contract x1 page | R 865.00 | |
| Rate Sheet / Contract x2+ pages | R 1 575.00 | |
| Sales Presentation x15 Slides | R 3 650.00 | |
| 3 min Brand Video | R 1 500.00 | Buy Now |
Let us start a conversation and get you BOOKED! Email Us Today!
