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Facebook Advertising for Small Business

You probably don’t want to hear this, but it is a marketing reality, and you must “Pay to Play!”.   The good news is that you do not need a huge budget if you do it right.

We have succeeded with promotional Ads to promote business at R0.04 per click.

Since Facebook Ads were launched in 2007, they have become one of the most powerful marketing tools available to small and big businesses.

Advertising on Facebook helps you target specific audiences, so you can put your content right in front of their eyes and coax them to take your required action. That’s not all! You can then measure the exact Reach of your Ad, how many people responded, the cost per response etc.

There is no better way to spend even the smallest Ad budget, and accounting for your Return on Investment can be exceptional.

The BIG challenge newbies may have is the considerable choice of targeting options which makes it a little complicated to do effectively or time-consuming to learn. That’s why we insist on creating Ideal Customer Avatars with you.

The best way to overcome this is to ask us to SHOW YOU HOW or use this IDEAL CUSTOMER AVATAR worksheet to learn more about your target audience.

Learn more about Facebook Advertising Objectives

Here’s a list of Facebook Advertising Objectives and what the Ads can do for your business when you get your targeting, visuals and messaging correctly.


Brand Awareness Get More People to KNOW about You / Your Business
Reach Show your Ad to as many people as possible in your target audience, whether they are ready to buy or not!


Traffic Send people from Facebook to your website’s landing page, a blog post, app, phone call etc.

This requires an irresistible CTA to make them take the next step.

Engagement Reach people more likely to engage with your post. Engagement includes likes, comments and shares but can also include offers claimed from your Page.
Video Views Share your business videos with people who are most likely to watch them on Facebook.
Lead Generation Create ads that collect info from people interested in your product, such as sign-ups for newsletters or have people give your business a call. You must have a system to follow up and convert the leads to sales.
Messages Communicate with potential or existing customers on Messenger, Instagram Direct and WhatsApp to encourage interest in your business.
App Installs end people to the shop where they can download your business’s app.


Conversions Encourage people to take a specific action on your business’s site, such as having them add items to a basket, download your app, register, call your business or make a purchase.
Catalogue Sales Show products from your e-commerce store’s catalogue to generate sales.
Store Traffic For local businesses to promote their brick-and-mortar business locations to people that are nearby.

Facebook Advertising with Custom Audiences

The rubber hits the road when you optimise CUSTOM AUDIENCES.

Custom Audiences from your email list, engagement on your Facebook page, or even using a  FACEBOOK PIXEL.

You can then create an ad to show to that audience. Options include:

  • Reach people who visited a product page but didn’t complete a purchase to encourage them to return to the website.
  • Create an audience of everyone who’s visited your website in the past 30 days.

The key to effective Facebook Advertising is defining your ideal customers and setting up your Ads to reach them with content that drives the desire to take action.

Check out this extensive FREE DOWNLOAD list of Targeting Options you can use when setting up your Facebook Ad.

Contact us to WORK BESIDE YOU TO SHOW YOU HOW so that you can do it over and over to grow your business: email: info@redmatchstick.com













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