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Marketing Made Simple as A, B, C

Consult

Level I: Marketing Foundation Overview

Value: R6 040.00

A 1 – 2 hour meeting to:
 IDENTIFY a Marketing Foundation.

Why

  1. Business Value Clarification
  2. Mission Statement
  3. Unique Selling Proposition
  4. Articulated on Website

What

  1. What Problem do you Solve?
  2. How is your Soution Unique?
Redmatchstick marketing funnel enabler

Where

  1. Offline Marketing Collateral
  2. Brand ONLINE Search to assess presence.

Your Target Audience

  1. Size
    • How large & defendable is this target market?
  2. Expected Growth
    • Is it profitable & will it grow?
  3. Competitive Position
    • SWOT
  4. Cost to Reach
    • Affordable & Accessible with current tactics?

S.M.A.R.T. Marketing Goals

  1. Specific, Measurable, Achievable, Relevant, and Time-Bound.
  2. How aligned is the Target market with Goals?

Level II:

Marketing Foundation Overview

+

Market Presence

Value: R6 040.00 + R8 625.00 = R14 665.00

  • IDENTIFY Online and Offline Step-By-Step Presence
  • Mystery Shopper
  • Online Journey Assessment of Customer Journey
    Touchpoints

1. Discovery

  • Social Media Platform Relevance & Quality
  • Local Directories
  • Review Sites
  • Google My Business Claimed

2. Search

  1. Search Engine Results Page (SERP):
    • Brand 
    • Category
    • Location

3. Research

  • FAQs
  • Enquiries
  • Customer Service

4. Trust

  • Reputation Enhancement
  • Reviews
  • Testimonials
  • Case Studies
  • List Building
  • Email/SMS

5. Conversion

  • Online/Offline Conversion Processes & Effectiveness

6. Advocacy

  • Retention
  • Loyalty

Follow-up Report will be provided with a proposal to RECTIFY.

Level III:

Marketing Foundation Overview

+

Market Presence​

+

Conversion Funnel Optimation

Value: R14 665 + R6 040 = R20 705.00

  • IDENTIFY Conversion Funnel Weaknesses

1. Buyer Personas

2. Quantity and Quality of Offers

  • The Promise
  • The Process
  • The Price
  • Added Value
  • Risk-Reversal
  • Conversion
  • Optimisation
  • The Story

3. Website Effectiveness Checklist

4. Current Marketing Campaigns

  • Right Customer
  • Right Message
  • Right Place
  • Right Price
  • Right Time
  • Right Measurement

Follow-up Report will be provided with a proposal to RECTIFY.

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