A killer marketing strategy will close the gap between where you are now in your business and what you dream about becoming!
This is your year BUT you know that you cannot keep doing the same things over and expect different and better results.
What you need is a sound, sustainable and successful Marketing Strategy.
These are 5 Essential Pillars you NEED for a sound foundation to Build your Marketing Strategy:
- WHAT you sell
- WHO you sell to
- WHY you sell
- HOW they Buy
- WHERE they Buy
Get free templates and tools to help you implement your marketing strategy.
our Worksheet and the HUGELY VALUABLE list of Targeting criteria
Even if you already have your Marketing Strategy in place, you would still do well to check these boxes:
WHAT
WHO
WHY
HOW
WHERE
WHAT + WHO + WHY + HOW + WHERE = YOUR MARKETING STRATEGY |
Do you understand what you offer in terms of the BENEFITS you deliver? If you only tell customers what they can see, taste, touch and not what change they can expect to see because of investing in you and how they will feel, then you are leaving your money right there on the table!
For a successful marketing, you need to start with:
1) serving a good niche
2) good knowledge about your niche
3)being in the right place at the right time
4) a unique selling proposition
5) an effective call to action
5) consistent implementation of recommended best practices
6) Measuring, testing, and tweaking.
My coaching and training is designed to help you but every business is unique and even if you do or have all of the above, success is not guaranteed.
Anything to Add. I value your comments!
Suze Bouwer, owner and creator of RedMatchstick.com is a marketing coach who supports small businesses in Southern Africa by showing (not telling!) owners and managers how to get better, easier and quicker results from digital marketing. Making sense of this often confusing and constantly changing space, Suze shows how to work smarter using tried and tested systems and strategies that support the business, save time and money whilst avoiding costly mistakes, frustration and muddling along alone.
