A killer marketing strategy will close the gap between where you are now in your business and what you dream about becoming!
This is your year BUT you know that you cannot keep doing the same things over and expect different and better results.
What you need is a sound, sustainable and successful Marketing Strategy.
These are 5 Essential Pillars you NEED for a sound foundation to Build your Marketing Strategy:
- WHAT you sell
- WHO you sell to
- WHY you sell
- HOW they Buy
- WHERE they Buy
Get free templates and tools to help you implement your marketing strategy.
our Worksheet and the HUGELY VALUABLE list of Targeting criteria
|Even if you already have your Marketing Strategy in place, you would still do well to check these boxes:
Do you understand what you offer in terms of the BENEFITS you deliver? If you only tell customers what they can see, taste, touch and not what change they can expect to see because of investing in you and how they will feel, then you are leaving your money right there on the table!
Who is your IDEAL CUSTOMER really? Once you know who they are, where they spend their time, what interests them, what keeps them awake at night, who they follow, what they watch and read … then, and ONLY THEN can you talk to them in a language they understand, relate to and want to know better!
Why are you in business? Are you focused on what matters most? If you do not believe in your Promise and get immense pleasure out of what you do, then find something that does do that or get a 9 to 5 job working for someone else.
Do you engage throughout the Customer Journey? The internet has created a journey starting with Dreaming through to Sharing. Your job as a marketer is to position your offer in front of them to get their attention, retain their Interest, inspire their Desire to Acquire! (AIDA)
Where do they Buy – online and offline? Are you at every touchpoint and checking there is absolutely NO friction that may impact negatively on your conversion rates?
WHAT + WHO + WHY + HOW + WHERE = YOUR MARKETING STRATEGY
For a successful marketing, you need to start with:
1) serving a good niche
2) good knowledge about your niche
3)being in the right place at the right time
4) a unique selling proposition
5) an effective call to action
5) consistent implementation of recommended best practices
6) Measuring, testing, and tweaking.
My coaching and training is designed to help you but every business is unique and even if you do or have all of the above, success is not guaranteed.
Anything to Add. I value your comments!
Suze Bouwer, owner and creator of RedMatchstick.com is a marketing coach who supports small businesses in Southern Africa by showing (not telling!) owners and managers how to get better, easier and quicker results from digital marketing. Making sense of this often confusing and constantly changing space, Suze shows how to work smarter using tried and tested systems and strategies that support the business, save time and money whilst avoiding costly mistakes, frustration and muddling along alone.