Marketing Made Simple as A, B, C

Unlock Digital Marketing Without Losing Your Personal Touch

Unlock Digital Marketing Without Losing Your Personal Touch

Here are easy Modern Marketing Tips to help grow Small Business without needing tons of time and money.

Are you like most of my coaching clients – overwhelmed with the sheer volume of modern marketing opportunities out there and, with no radar to navigate through the noise and find the easiest route?

I get it!

In addition to the pressure of the current economic situation on managing your assets, operational and financial trends, competitors springing up in different shapes and forms, workforce issues, brand building etc. there is marketing which is changing continuously as the dynamic online space evolves.

Am I correct that you see the need to reduce commissions and channel costs but don’t have the time to evaluate the proliferation of alternative Apps, plugins and platforms to reach prospective customers directly?

And, not only that, but how do you improve customer service and build relationships that acquire, retain, and monetize guests when things are no longer done as we did in the past. SOURCE    Well, I would like you to give you some ideas on where to start.

Get Quicker, Better Results with a Focus on these Modern Marketing Tips

  1. Audit your website – update and freshen up.  Make it easy for people to get in touch.
  2. Get your Facebook Business Page working.  Set it up so people can find you, Brand professionally, Post daily with content that Enriches, Educates or Entertains.  It’s their social place first.  Sell subtlety by adding value.
  3. Claim your stake on other social media platforms like Instagram, YouTube, Twitter and LinkedIn.  If your prospective customers are there, you must be there too. If you don’t have time to post content there every day, try for every other day.  At the very least set profiles up to help users find your primary website and your active Facebook page.
  4. Learn to use that smartphone camera and editing tool and practice collecting great visual content which is the way people enjoy consuming your messages.  You DO NOT have to spend big money.  Do it authentically and as well as you can, and you WILL attract the ‘right’ customers.  People see through big buck staged marketing hype.  REAL rocks!
  5. Don’t underestimate Email Marketing.  Collect email addresses and segment your list so that you can mail subscribers selectively with added value, news and offers.  Past and loyal clients expect a bit of extra TLC and, email marketing when done right is how you do it.
  6. Have you thought about offering your email list and Facebook audience an irresistible offer. People hate missing out and are driven by the frenzy of everyone around them?  Do you remember talking with people who score great deals, and you were put out that you didn’t pay more attention to e-commerce mailers and Black Friday specials?
  7. Identify and invite your Brand Advocates and Influencers in your marketplace to test and report on your product/service.  Get written and film video clip testimonials to put on your Facebook Page and Website.  Most people trust online content that is written by their peers and respected Influencers more.

Do you have any other Quick Tips to Add?

Let us know in the Comments Below.

Suze Bouwer, is the founder and owner of RedMatchstick Marketing; Created to offer on-the-job marketing implementation coaching to help small business owners and managers.

I show how to do better modern marketing in a way that is simple to understand and easy to do by making the best use of limited resources and without investing a fortune.

The BIG result is the peace of mind that comes from being involved in developing, and acquiring the know-how, to implement your own digital marketing strategies.

Decide to Drive 2024, Instead of Being Driven

Embark on a journey to elevate your digital marketing game with a personal touch that sets you apart in the bustling online space.

Transitioning to digital marketing doesn’t mean abandoning the methods that have worked for you in the past.

 Instead, it’s about expanding your toolkit.

Unlock Digital Marketing Without Losing Your Personal Touch offers you a unique opportunity to Decide to Drive 2024, steering your business towards unprecedented success.

As you dive into our specially curated workshops, you’ll discover the power of intention, the magic of precise customer targeting, and the art of crafting content that resonates.

Get ready to transform your approach, connect with a community of like-minded go-getters, and master the strategies that will amplify your voice and propel your brand into the spotlight.

Let’s turn your digital marketing dreams into tangible triumphs together!

Part 1: Intentional Goal Setting to Embrace Digital Marketing in 2024

Intentional Digital Marketing Goal Setting

Welcome to the 1st   Foudnational Sep in a transformative journey that will redefine how you approach success.

LESSON 1 Duration: 5 min 10 sec. 

Get in the zone with Motivational Quotes  

LESSON 2 Duration: 7 min  

INTRODUCTION to why you need to get INTENTIONAL to set Digital Marketing Goals and succeed in 2024

LESSON 3 Duration: 9 min 

Get Intentional about Your Best Year Yet!

DOWNLOAD  Worksheet

LESSON 3 Duration:  11 min    

Digital Marketing Goal Setting Made Simple:  Learn How

DOWNLOAD SMART Goals Worksheet

Part 2: Niche Marketing Mastery

What’s Next on Your Journey to Embracing Digital Marketing?
Duration: 3 min 45 secs

who do you sell to? Niche focus

As you contemplate embracing digital marketing for 2024, consider the power of focusing on a niche.

We have demonstrated how the Marketing Goals you should have just set are inextricably linked to niche marketing and targeting ideal customer avatars or buyer personas.

Imagine a world where every marketing effort you make lands in the lap of the perfect client.

That’s the transformative power of identifying your ideal customer, a journey I’ve navigated with great success.

Yet, the leap from a broad-based to a niche-focused strategy can seem daunting.

How do you make this transition without losing the rich, personal touch that has been the bedrock of your real estate career?

This transformation means more than just staying afloat in a saturated market; it’s about thriving. It’s about reaching the right people, with the right message, at the right time.

And the result?

A business that operates with laser-focused efficiency and resonates deeply with each handshake—virtual or otherwise.

I’m here to guide you through this digital terrain, armed with experience and strategies that honour your traditional values.

Join me as we unlock the steps to identifying and captivating your buyer persona. Learn how these strategic shifts can create a ripple effect, leading to exponential growth over time.

Introducing the “Niche Avatar Focus” Short Series

I’ve created a **FREE quick hour-long short course** in 8 quick bite-size videos to help you understand how this is a game-changer for your marketing strategy.

**Note:** This FREE ACCESS is available for a limited time only!

This short series of videos is designed specifically for business owners and professionals like you, who have a wealth of experience and are ready to evolve.


  • **WHAT:** Avatars or Personas that help you talk directly to your ideal prospects.
  • **WHY:** The necessity of these personas for your business.
  • **HOW:** To research Demographics, Behaviours, and Psychographics that define what they want, where they want it, and when they want it!


online course identify your ideal customer avatar


Part 3: The Secret to Successful Content Marketing

Part 3 Unlocks AFTER you have Completed Part 2!


What is Content Marketing and Why do You Need it?

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and engage a target audience.

The primary goal is to build a relationship with the audience, establish trust, and ultimately drive profitable customer action.

Content marketing involves creating various types of content, such as social media posts, articles, blogs, videos, infographics, and more, tailored to meet the needs and interests of the target audience.

By providing valuable information, business owner can position themselves as trusted experts in their industry and create brand awareness, ultimately driving customer loyalty and conversions.

The secret to content that captivates, and converts is on the horizon.

Stay tuned for the big reveal!

The Secret to Successful Content Marketing





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