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Unlock Digital Marketing Without Losing Your Personal Touch

Unlock Digital Marketing Without Losing Your Personal Touch

You’re probably asking why all the hype about video marketing and so much talk from me about the subject on all my platforms?

Let’s highlight some reasons for you.

Video marketing is one of the newest additions to your promotion toolbox because it is one of the most versatile and profitable digital marketing tools out there.


Expensive resources are no longer essential to doing a good job!  You can now get extraordinary ROI because smartphones make pretty decent videos already and online video editing tools are constantly improving and becoming more affordable.  If you spend the money to record once, your video could still be getting views a year from now.


Time poor and info rich audiences demand Instant Gratification.  Mobile devices enable search and relevant results (as a result of the constant tweaking of search algorithms) to address Users’ unique and urgent moments of intent … those I-want-to-know, I-want-to-go, I-want-to-do, I-want-to-learn and I-want-to-buy moments.  To reach your customers you have to appear in these results.

There is no better tool to do it with than video because Facebook and Google (including its YouTube channel) LOVE IT and because they regard video as better content, they give you better Reach and Ranking results from your video marketing.


Since people like to watch videos on the go AND the number of smartphone users is growing, your video audience keeps getting bigger.

Plus, studies show that:

  • 60% of people prefer to watch video over reading text
  • 87% higher bounce rate on text content on websites
  • Video retains interest for 4 – 5 minutes vs. 42 seconds of text
  • 98% of us have watched an explainer video to learn more about a product or service.
  • 77% of a study group said that the video has convinced them to buy a product or service.


  1. Explainer How To’s
  2. Live Video
    Live Streaming Benefits for your Business
    More authentic interaction
    Adds a human element to digital marketing
    Can be repurposed later
    Facilitates real-time audience feedback
  3. Short Videos
  4. Be Unique – either funny, shocking, scary, or extremely informative and full of personality.
  5. Don’t keep your call to action for the end, especially for longer videos.
  6. Focus on ONE very specific interest niche with 2 – 10 min videos.
    Shorter is better.  If you can make all the same points in less time, do it.
  7. Break up longer videos up into digestible story telling chapters.  It’s also easier to re-record a short clip and the whole story.
  8. Get right to the point within the first 2 -5  seconds.n’t delay – create Slide show video today

Add video to your Website

  • Welcome visitors to your site.  Why should they hand around and where should they explore?
  • To help you achieve your Conversion objective you can tell readers “where to next”.
  • Introduce your Team on the Contact Us page
  • Use explainer video to answer FAQ’s
  • Show people how your product works and educate to make your sales easier.
  • Testimonials are real when you watch another customer rave about the business.

Have you got a YouTube channel yet?

YouTube videos will help your business to get FOUND online.


  • A smart phone
  • These Video Tips
  • An Objective and Planning.   What are you trying to say?  Keep the message to one key theme.
    Who is your audience?  Talk to one ideal customer.
    What outcome you want?  What do you want them to do next?
  • Good Lighting
  • Clear Sound (no background interference)
  • Production Tweaks
  • Broadband to upload.

So my question to you now is Why are you producing video?


You can download this free cheat sheet to help you overcome your fears and get started right away.

Watch my video

Have you got any Tips to Add?

I invite you to pop into the new INSIDE WITH SUZE Facebook Members Group I am creating.  Membership is FREE in July 2017 and then subject to a small membership fee.  Here I will offer Tips and Trainings that will far exceed the monthly fee and be quite unique to what else you see out there.  This is because my mission will be to answer your questions and help you move ahead without delay.  That’s the way I help you and other small businesses grow!  I look forward to seeing you there!

I am Suze Bouwer, I created and own RedMatchtick.com.  I am a marketing coach and work with small business owners and managers to how to do better modern marketing, work smarter and stretch their budget by providing tried and tested ways to do marketing which gets measureable quicker results without wasting time, saving money and avoiding frustration.


Decide to Drive 2024, Instead of Being Driven

Embark on a journey to elevate your digital marketing game with a personal touch that sets you apart in the bustling online space.

Transitioning to digital marketing doesn’t mean abandoning the methods that have worked for you in the past.

 Instead, it’s about expanding your toolkit.

Unlock Digital Marketing Without Losing Your Personal Touch offers you a unique opportunity to Decide to Drive 2024, steering your business towards unprecedented success.

As you dive into our specially curated workshops, you’ll discover the power of intention, the magic of precise customer targeting, and the art of crafting content that resonates.

Get ready to transform your approach, connect with a community of like-minded go-getters, and master the strategies that will amplify your voice and propel your brand into the spotlight.

Let’s turn your digital marketing dreams into tangible triumphs together!

Part 1: Intentional Goal Setting to Embrace Digital Marketing in 2024

Intentional Digital Marketing Goal Setting

Welcome to the 1st   Foudnational Sep in a transformative journey that will redefine how you approach success.

LESSON 1 Duration: 5 min 10 sec. 

Get in the zone with Motivational Quotes  

LESSON 2 Duration: 7 min  

INTRODUCTION to why you need to get INTENTIONAL to set Digital Marketing Goals and succeed in 2024

LESSON 3 Duration: 9 min 

Get Intentional about Your Best Year Yet!

DOWNLOAD  Worksheet

LESSON 3 Duration:  11 min    

Digital Marketing Goal Setting Made Simple:  Learn How

DOWNLOAD SMART Goals Worksheet

Part 2: Niche Marketing Mastery

What’s Next on Your Journey to Embracing Digital Marketing?
Duration: 3 min 45 secs

who do you sell to? Niche focus

As you contemplate embracing digital marketing for 2024, consider the power of focusing on a niche.

We have demonstrated how the Marketing Goals you should have just set are inextricably linked to niche marketing and targeting ideal customer avatars or buyer personas.

Imagine a world where every marketing effort you make lands in the lap of the perfect client.

That’s the transformative power of identifying your ideal customer, a journey I’ve navigated with great success.

Yet, the leap from a broad-based to a niche-focused strategy can seem daunting.

How do you make this transition without losing the rich, personal touch that has been the bedrock of your real estate career?

This transformation means more than just staying afloat in a saturated market; it’s about thriving. It’s about reaching the right people, with the right message, at the right time.

And the result?

A business that operates with laser-focused efficiency and resonates deeply with each handshake—virtual or otherwise.

I’m here to guide you through this digital terrain, armed with experience and strategies that honour your traditional values.

Join me as we unlock the steps to identifying and captivating your buyer persona. Learn how these strategic shifts can create a ripple effect, leading to exponential growth over time.

Introducing the “Niche Avatar Focus” Short Series

I’ve created a **FREE quick hour-long short course** in 8 quick bite-size videos to help you understand how this is a game-changer for your marketing strategy.

**Note:** This FREE ACCESS is available for a limited time only!

This short series of videos is designed specifically for business owners and professionals like you, who have a wealth of experience and are ready to evolve.


  • **WHAT:** Avatars or Personas that help you talk directly to your ideal prospects.
  • **WHY:** The necessity of these personas for your business.
  • **HOW:** To research Demographics, Behaviours, and Psychographics that define what they want, where they want it, and when they want it!


online course identify your ideal customer avatar


Part 3: The Secret to Successful Content Marketing

Part 3 Unlocks AFTER you have Completed Part 2!


What is Content Marketing and Why do You Need it?

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and engage a target audience.

The primary goal is to build a relationship with the audience, establish trust, and ultimately drive profitable customer action.

Content marketing involves creating various types of content, such as social media posts, articles, blogs, videos, infographics, and more, tailored to meet the needs and interests of the target audience.

By providing valuable information, business owner can position themselves as trusted experts in their industry and create brand awareness, ultimately driving customer loyalty and conversions.

The secret to content that captivates, and converts is on the horizon.

Stay tuned for the big reveal!

The Secret to Successful Content Marketing





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