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Unlock Digital Marketing Without Losing Your Personal Touch

Unlock Digital Marketing Without Losing Your Personal Touch

Do you realize that you MUST get fans to engage with your Business Page (Like, Share, Comment, Click) to get your Posts pushed out into their News Feed? A great way to do that is Facebook Video!

DOWNLOAD THIS CHEATSHEET

Once they (Facebook) notice that people are interested in what you have to say, they give them more of similar.  Just another way Facebook helps your business.

BUT alas on 30 June Facebook announced it will increasingly prioritize posts shared by friends and family over those from publishers, brands, and other Pages.

So what does this mean for you?

WHY Facebook Video?

  • If the posts of “friends and family” will get top ranking in News Feed, then publishers just MUST get those folks to share their stories.  And, Video is the way to go right now!
  • Facebook’s Autoplay feature means videos are more eye-catching than a regular post.
  • Video hosted on Facebook is naturally more visually appealing and more likely to be viewed compared to material linked from other locations like YouTube or Vimeo.
  • Facebook videos seem to get more organic reach in the news feed.  You will have to monitor that through your Insights to understand your audience preferences.
  • Food videos have become a part of the relaxation or distraction routine of many people.
  • Associate you and your brand, product, service or experience with simple solutions for your audience’s problems.
  • With Facebook’s Ad targeting abilities can deliver your video right in front of those more likely to be interested.

WHAT is good Facebook Video?

Customer Focus is best so ask their burning question “What’s in it for Me?” What would they like to see? What would they like to know how to do?

The most popular videos teach something useful or give tips.

Refer to your most frequently asked questions for ideas.

Make a mundane task look easy and inviting.  Include only the beautiful or fun part of cooking, swinging a golf club, hiking a trail, taking a spa treatment etc. and, none of the grindstone struggle that could be associated with the activity.

Inspirational videos get more shares and engagement than sales messages.

Use images and a testimonial video clip to show how your product or service has changed a customer’s life.

Entertain with informal, behind-the-scenes interviews at your company.

Create something fun like a Meme.

Promote an upcoming event.

Add and element of surprise or make it Aspirational.

HOW to do good Facebook Video?

“The secret of a good sermon is to have a good beginning, and a good ending; and to have the two as close together as possible.” – GEORGE BURNS

  • There is no sound required, certainly not informational.
  • A video clip and/or a series of images.
  • Text (no more than 20%) overlay with fun music is the perfect combination.
  • If you use music make sure it is appropriately evocative.
  • Use Microsoft movie maker to edit or a free trial on a paid tool like Animoto.
  • Keep it short. Two minutes MAX and around one minute is best.
  • Construct the video like a visual bullet list by fast forwarding through ‘boring’ content that does not add value to your message.
  • Make it look as professional as you can with tight editing and good lighting.
  • Have movement in the first two to three seconds to attract attention during Autoplay.
  • Change scenes and increase speed of the video.
  • Upload video (same as you would a photo) directly to Facebook as opposed to a YouTube link.  Facebook users like to stay on Facebook.
  • Add a Call to Action e.g. links to a recipe, special offer or your Blog to learn more.
  • Schedule before you post to give yourself time to edit your video, choose a suitable thumbnail, add a Title and description.
  • Use limited text in the accompanying post i.e. 0-50 characters.
  • Set a Video Tab from the “More” button that sits in Profile image section of your Page.
  • Use the “Watch Video” Call-to-Action.
  • Add a featured video which will appear above your About section on the Left of your page.
  • Group videos to create Playlists about similar topics.
  • Use the Facebook videos Embed feature to let videos play in your blog posts or on your website.
  • Check your Facebook Insights to see stats and learn more about your video views
  • When you see your video works for your audience, give your post an extra boost with a Facebook video Ad.

Share some of your best practice tips with me and my readers in the Comments section below.  We’d  also love for you to share links to some of your Facebook videos.  I’ll even feature them on my Facebook Page.  How’s that for a free Reach you can’t refuse?

I coach small business owners and managers to do better marketing – Marketing DIY that saves you money, time and frustration!

Sources for some of these fabulous tips:

http://buzzsumo.com/blog/5-simple-ways-improve-facebook-video/

http://www.fastcompany.com/3061481/seven-ways-facebooks-big-algorithm-change-will-affect-marketers-and-publishers

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Decide to Drive 2024, Instead of Being Driven

Embark on a journey to elevate your digital marketing game with a personal touch that sets you apart in the bustling online space.

Transitioning to digital marketing doesn’t mean abandoning the methods that have worked for you in the past.

 Instead, it’s about expanding your toolkit.

Unlock Digital Marketing Without Losing Your Personal Touch offers you a unique opportunity to Decide to Drive 2024, steering your business towards unprecedented success.

As you dive into our specially curated workshops, you’ll discover the power of intention, the magic of precise customer targeting, and the art of crafting content that resonates.

Get ready to transform your approach, connect with a community of like-minded go-getters, and master the strategies that will amplify your voice and propel your brand into the spotlight.

Let’s turn your digital marketing dreams into tangible triumphs together!

Part 1: Intentional Goal Setting to Embrace Digital Marketing in 2024

Intentional Digital Marketing Goal Setting

Welcome to the 1st   Foudnational Sep in a transformative journey that will redefine how you approach success.

LESSON 1 Duration: 5 min 10 sec. 

Get in the zone with Motivational Quotes  

LESSON 2 Duration: 7 min  

INTRODUCTION to why you need to get INTENTIONAL to set Digital Marketing Goals and succeed in 2024

LESSON 3 Duration: 9 min 

Get Intentional about Your Best Year Yet!

DOWNLOAD  Worksheet

 
LESSON 3 Duration:  11 min    

Digital Marketing Goal Setting Made Simple:  Learn How

DOWNLOAD SMART Goals Worksheet

Part 2: Niche Marketing Mastery

What’s Next on Your Journey to Embracing Digital Marketing?
Duration: 3 min 45 secs
WATCH THIS! 

who do you sell to? Niche focus

As you contemplate embracing digital marketing for 2024, consider the power of focusing on a niche.

We have demonstrated how the Marketing Goals you should have just set are inextricably linked to niche marketing and targeting ideal customer avatars or buyer personas.

Imagine a world where every marketing effort you make lands in the lap of the perfect client.

That’s the transformative power of identifying your ideal customer, a journey I’ve navigated with great success.

Yet, the leap from a broad-based to a niche-focused strategy can seem daunting.

How do you make this transition without losing the rich, personal touch that has been the bedrock of your real estate career?

This transformation means more than just staying afloat in a saturated market; it’s about thriving. It’s about reaching the right people, with the right message, at the right time.

And the result?

A business that operates with laser-focused efficiency and resonates deeply with each handshake—virtual or otherwise.

I’m here to guide you through this digital terrain, armed with experience and strategies that honour your traditional values.

Join me as we unlock the steps to identifying and captivating your buyer persona. Learn how these strategic shifts can create a ripple effect, leading to exponential growth over time.

Introducing the “Niche Avatar Focus” Short Series

I’ve created a **FREE quick hour-long short course** in 8 quick bite-size videos to help you understand how this is a game-changer for your marketing strategy.

**Note:** This FREE ACCESS is available for a limited time only!

This short series of videos is designed specifically for business owners and professionals like you, who have a wealth of experience and are ready to evolve.

Learn:

  • **WHAT:** Avatars or Personas that help you talk directly to your ideal prospects.
  • **WHY:** The necessity of these personas for your business.
  • **HOW:** To research Demographics, Behaviours, and Psychographics that define what they want, where they want it, and when they want it!

DO THIS NEXT! >>>

online course identify your ideal customer avatar

 

Part 3: The Secret to Successful Content Marketing

Part 3 Unlocks AFTER you have Completed Part 2!

 

What is Content Marketing and Why do You Need it?

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and engage a target audience.

The primary goal is to build a relationship with the audience, establish trust, and ultimately drive profitable customer action.

Content marketing involves creating various types of content, such as social media posts, articles, blogs, videos, infographics, and more, tailored to meet the needs and interests of the target audience.

By providing valuable information, business owner can position themselves as trusted experts in their industry and create brand awareness, ultimately driving customer loyalty and conversions.

The secret to content that captivates, and converts is on the horizon.

Stay tuned for the big reveal!

The Secret to Successful Content Marketing

 

 

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