Improving interactive customer service and social media are two ways to reduce abandonment and potentially increase conversion on your hotel website. Nearly 3 in 5 US online consumers will consider abandoning an online purchase if they have questions and can’t get immediate help. According to a major global hotel chain “proactive chat helped it reduce its abandonment rate by more than 40% while another chain saw its abandonment rate plunge more than 30% by adding click-to-call.
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