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Unlock Digital Marketing Without Losing Your Personal Touch

Unlock Digital Marketing Without Losing Your Personal Touch

Just a reminder that EMAIL IS NOT DEAD especially when working hand in hand with social media and an e-commerce website to convert sales; it is very much alive!  An integrated marketing strategy is essential to find new customers, warm and massage the relationship until they are ready to engage and want more.  And, wherever they are, you need to be.

These tips will remind you that Email is Not Dead

  • It is not a ONE SIZE FITS ALL
  • You must think about who you are talking to, how and where you can reach them to get your message across in a way that is relevant, interesting, and engaging content.
  • You must satisfy the need of your target audience at whichever stage of their buying journey they happen to be in.

A HubSpot article I’ve just read echoes my coaching practice and I thought to bring you some golden nuggets to work on this week.

“Buyers are no longer okay with outbound emails and cold calls. Instead, marketers need to create and deliver content that meets the consumer where they already are.”

Email is Not Dead AND It is NOT a ONE SIZE FITS ALL

Users in different age groups have vastly different preferences when it comes to consuming, accessing, and discovering content.

Facebook, for younger generations & Google for older people, are the primary places your prospects will look for you or your competitors.

Good old-fashioned PR and publicity through online media Influencers are still going to effectively reach older consumers.

Social Media is no longer just for social sharing but is now a place to go for product research. Younger people consume content and search on mobile. Older people prefer PC or laptops.

‘How To” Video content is the best place you can invest your time and energy for younger generations BUT most Gen-Xers still prefer email, blogs and articles.

Make Long-Form Content like email newsletters and Blogs “Skim-able” using headings, short paragraphs and bullet lists.

Make sure you measure activity on your website with a Facebook pixel.

Here are the 5 Essential Facebook Marketing Steps you need to have ticked off before you can monetize that audience and implement your integrated marketing strategy:

  1. Your PAGE SET UP like a pro so that people easily understand what you offer and how you help.
  2. Your Page is populated with ENGAGING CONTENT that is valuable, interesting, entertaining, and educational to encourage people to want to stay connected.
  3. The COVER PHOTO is enticing.
  4. Your CALL TO ACTION is working with your Sales Funnel.
  5. You must know your IDEAL CUSTOMER better than anyone. i.e. know exactly what will get their attention, what help they need and what transformation they seek.

If you WANT help and you want to learn how to do this for yourself, and only if you are prepared to do the necessary work, GO CHECK OUT my Coaching to Show You How.

You Get a new topic every week and all the training covering the 5 Steps above are already in there, waiting for you.


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Decide to Drive 2024, Instead of Being Driven

Embark on a journey to elevate your digital marketing game with a personal touch that sets you apart in the bustling online space.

Transitioning to digital marketing doesn’t mean abandoning the methods that have worked for you in the past.

 Instead, it’s about expanding your toolkit.

Unlock Digital Marketing Without Losing Your Personal Touch offers you a unique opportunity to Decide to Drive 2024, steering your business towards unprecedented success.

As you dive into our specially curated workshops, you’ll discover the power of intention, the magic of precise customer targeting, and the art of crafting content that resonates.

Get ready to transform your approach, connect with a community of like-minded go-getters, and master the strategies that will amplify your voice and propel your brand into the spotlight.

Let’s turn your digital marketing dreams into tangible triumphs together!

Part 1: Intentional Goal Setting to Embrace Digital Marketing in 2024

Intentional Digital Marketing Goal Setting

Welcome to the 1st   Foudnational Sep in a transformative journey that will redefine how you approach success.

LESSON 1 Duration: 5 min 10 sec. 

Get in the zone with Motivational Quotes  

LESSON 2 Duration: 7 min  

INTRODUCTION to why you need to get INTENTIONAL to set Digital Marketing Goals and succeed in 2024

LESSON 3 Duration: 9 min 

Get Intentional about Your Best Year Yet!

DOWNLOAD  Worksheet

LESSON 3 Duration:  11 min    

Digital Marketing Goal Setting Made Simple:  Learn How

DOWNLOAD SMART Goals Worksheet

Part 2: Niche Marketing Mastery

What’s Next on Your Journey to Embracing Digital Marketing?
Duration: 3 min 45 secs

who do you sell to? Niche focus

As you contemplate embracing digital marketing for 2024, consider the power of focusing on a niche.

We have demonstrated how the Marketing Goals you should have just set are inextricably linked to niche marketing and targeting ideal customer avatars or buyer personas.

Imagine a world where every marketing effort you make lands in the lap of the perfect client.

That’s the transformative power of identifying your ideal customer, a journey I’ve navigated with great success.

Yet, the leap from a broad-based to a niche-focused strategy can seem daunting.

How do you make this transition without losing the rich, personal touch that has been the bedrock of your real estate career?

This transformation means more than just staying afloat in a saturated market; it’s about thriving. It’s about reaching the right people, with the right message, at the right time.

And the result?

A business that operates with laser-focused efficiency and resonates deeply with each handshake—virtual or otherwise.

I’m here to guide you through this digital terrain, armed with experience and strategies that honour your traditional values.

Join me as we unlock the steps to identifying and captivating your buyer persona. Learn how these strategic shifts can create a ripple effect, leading to exponential growth over time.

Introducing the “Niche Avatar Focus” Short Series

I’ve created a **FREE quick hour-long short course** in 8 quick bite-size videos to help you understand how this is a game-changer for your marketing strategy.

**Note:** This FREE ACCESS is available for a limited time only!

This short series of videos is designed specifically for business owners and professionals like you, who have a wealth of experience and are ready to evolve.


  • **WHAT:** Avatars or Personas that help you talk directly to your ideal prospects.
  • **WHY:** The necessity of these personas for your business.
  • **HOW:** To research Demographics, Behaviours, and Psychographics that define what they want, where they want it, and when they want it!


online course identify your ideal customer avatar


Part 3: The Secret to Successful Content Marketing

Part 3 Unlocks AFTER you have Completed Part 2!


What is Content Marketing and Why do You Need it?

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and engage a target audience.

The primary goal is to build a relationship with the audience, establish trust, and ultimately drive profitable customer action.

Content marketing involves creating various types of content, such as social media posts, articles, blogs, videos, infographics, and more, tailored to meet the needs and interests of the target audience.

By providing valuable information, business owner can position themselves as trusted experts in their industry and create brand awareness, ultimately driving customer loyalty and conversions.

The secret to content that captivates, and converts is on the horizon.

Stay tuned for the big reveal!

The Secret to Successful Content Marketing





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