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Unlock Digital Marketing Without Losing Your Personal Touch

Unlock Digital Marketing Without Losing Your Personal Touch

TESTIMONIALS are a way to Help Customers choose YOU, to monitor sentiment, customer satisfaction and your service delivery and standards.

You should encourage customers to provide you with feedback constantly.

Customer and Client Testimonials are one of your most effective and inexpensive marketing tools at your disposal to attract customers and yet are so underutilized.

So where can you generate testimonials and reviews?

  • Online Survey Links via email and social media
  • Offline Feedback Cards
  • Talking with Customers
  • Review sites like TripAdvisor, Google my Business and Facebook.

The reason testimonials should form an integral part of your modern marketing strategy is that the internet has provided consumers with access to more information than ever BEFORE they make a purchase decision.

What they are looking for is informative content and trusted thought leadership as they research their purchases.  People use Reviews and Testimonials to help them make the right buying decisions and the authentic and natural enthusiasm of a satisfied client about your business is pure marketing gold.

You should capitalise on that.

People compare several competing products and one of your jobs is to build confidence by featuring the key benefits you offer.  This can be very effectively done through the mouth of a satisfied customer or an expert recommendation.

Online video Testimonials are an essential touchpoint during the aspirational and research phase of decision-making during a customer’s buying journey.


List all the questions people ask before they buy and talk about them with a current customer on video.  You will see an incredible increase in sales conversion.

Of course, you must know what your prospect values most in terms of your product or service efficiency, performance, economy, quality, how it makes them feel or what problem it solves. Plus you must help them make a meaningful differentiation from your competition, so they decided that your product is the right one to buy.

It is a clever idea to address objections to buying your product before they are even considered.

The more natural, the more believable especially if the person is someone a prospective customer can relate to.

Use someone who matches your Ideal Customer Avatar.

Create a scene that your prospective customer aspires to be in!

Choose a location that is identifiable with your business.  e.g., with a logo in the background, sampling your product tasting the dish of the day, handshake on the Green, thumbs up, pop into the screen from the side; pull a funny face etc.

Do something silly or interesting to capture a viewer’s attention within the first 2 seconds!

The ideal length of a Testimonial is 2 minutes.

Record longer if the interview is going well but CUT once you have all the info you need.

Good natural light is essential.  Check shadows and external noise don’t affect the quality.

Excellent sound is KEY!

Listen so you can expand with ‘Tell Me More ….’

Appear natural and spontaneous.

Do not worry about stuttering and mispronouncing, it’s authentic.

Use your sense of humour to humanise your brand.

Keep the conversation flowing naturally.

Have someone film and someone else ask questions.

Confirm your client understands that the video is for promotional purposes.

Ask Open-ended Questions.

Run through the proposed questions with your client first.

Record a dummy run to get everyone comfortable and to check sound and light.

A trusted referral influences people more than the best broadcast message.

– Mark Zuckerberg

Testimonials are customer recommendations


  • Introduce yourself (your name and designation) from (name of business and location)
  • Direct attention to the interviewee and introduce by name.
  • Thank you …
  • Tell us about yourself
  • Where do you Work and Live (This question helps viewers identify with him/her)
  • Why are you here / what are you doing?
  • (Demo what they are sampling)
  • How long have you been a customer?
  • What made you choose us? (Reasons to Buy whatever it is you are promoting)
  • What do you enjoy most about being a customer?
  • How would you recommend us to friends and colleagues?
  • Thanks (Name) ….
  • Sweep away to a scene or your logo for a few seconds so the ending is not abrupt.


Upload direct to Facebook AND YouTube, then Edit Title and Tags, Add Captions if you wish.

Use either platform to Embed in your Website/Blog.

Save video, Title and Tag.

Use for more effective Boosted Post Facebook Ad.

Check out the ways we collect recommendations, testimonials, and reviews

Suze Bouwer, owner and creator of RedMatchstick.com is a marketing coach who supports small businesses in Southern Africa by showing (not telling!) owners and managers how to get better, easier and quicker results from digital marketing.  Making sense of this often confusing and constantly changing space, Suze shows how to work smarter using tried and tested systems and strategies that support the business, save time and money whilst avoiding costly mistakes, frustration and muddling along alone.

Decide to Drive 2024, Instead of Being Driven

Embark on a journey to elevate your digital marketing game with a personal touch that sets you apart in the bustling online space.

Transitioning to digital marketing doesn’t mean abandoning the methods that have worked for you in the past.

 Instead, it’s about expanding your toolkit.

Unlock Digital Marketing Without Losing Your Personal Touch offers you a unique opportunity to Decide to Drive 2024, steering your business towards unprecedented success.

As you dive into our specially curated workshops, you’ll discover the power of intention, the magic of precise customer targeting, and the art of crafting content that resonates.

Get ready to transform your approach, connect with a community of like-minded go-getters, and master the strategies that will amplify your voice and propel your brand into the spotlight.

Let’s turn your digital marketing dreams into tangible triumphs together!

Part 1: Intentional Goal Setting to Embrace Digital Marketing in 2024

Intentional Digital Marketing Goal Setting

Welcome to the 1st   Foudnational Sep in a transformative journey that will redefine how you approach success.

LESSON 1 Duration: 5 min 10 sec. 

Get in the zone with Motivational Quotes  

LESSON 2 Duration: 7 min  

INTRODUCTION to why you need to get INTENTIONAL to set Digital Marketing Goals and succeed in 2024

LESSON 3 Duration: 9 min 

Get Intentional about Your Best Year Yet!

DOWNLOAD  Worksheet

LESSON 3 Duration:  11 min    

Digital Marketing Goal Setting Made Simple:  Learn How

DOWNLOAD SMART Goals Worksheet

Part 2: Niche Marketing Mastery

What’s Next on Your Journey to Embracing Digital Marketing?
Duration: 3 min 45 secs

who do you sell to? Niche focus

As you contemplate embracing digital marketing for 2024, consider the power of focusing on a niche.

We have demonstrated how the Marketing Goals you should have just set are inextricably linked to niche marketing and targeting ideal customer avatars or buyer personas.

Imagine a world where every marketing effort you make lands in the lap of the perfect client.

That’s the transformative power of identifying your ideal customer, a journey I’ve navigated with great success.

Yet, the leap from a broad-based to a niche-focused strategy can seem daunting.

How do you make this transition without losing the rich, personal touch that has been the bedrock of your real estate career?

This transformation means more than just staying afloat in a saturated market; it’s about thriving. It’s about reaching the right people, with the right message, at the right time.

And the result?

A business that operates with laser-focused efficiency and resonates deeply with each handshake—virtual or otherwise.

I’m here to guide you through this digital terrain, armed with experience and strategies that honour your traditional values.

Join me as we unlock the steps to identifying and captivating your buyer persona. Learn how these strategic shifts can create a ripple effect, leading to exponential growth over time.

Introducing the “Niche Avatar Focus” Short Series

I’ve created a **FREE quick hour-long short course** in 8 quick bite-size videos to help you understand how this is a game-changer for your marketing strategy.

**Note:** This FREE ACCESS is available for a limited time only!

This short series of videos is designed specifically for business owners and professionals like you, who have a wealth of experience and are ready to evolve.


  • **WHAT:** Avatars or Personas that help you talk directly to your ideal prospects.
  • **WHY:** The necessity of these personas for your business.
  • **HOW:** To research Demographics, Behaviours, and Psychographics that define what they want, where they want it, and when they want it!


online course identify your ideal customer avatar


Part 3: The Secret to Successful Content Marketing

Part 3 Unlocks AFTER you have Completed Part 2!


What is Content Marketing and Why do You Need it?

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and engage a target audience.

The primary goal is to build a relationship with the audience, establish trust, and ultimately drive profitable customer action.

Content marketing involves creating various types of content, such as social media posts, articles, blogs, videos, infographics, and more, tailored to meet the needs and interests of the target audience.

By providing valuable information, business owner can position themselves as trusted experts in their industry and create brand awareness, ultimately driving customer loyalty and conversions.

The secret to content that captivates, and converts is on the horizon.

Stay tuned for the big reveal!

The Secret to Successful Content Marketing





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